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Marketing · head to head

Iterable vs PostHog

Iterable logo

Iterable

Marketing

The AI customer engagement platform global brands trust to create experiences that drive growth…

From
On request
Rated
-
Full reviewWebsite
PostHog logo

PostHog

Technology

The single platform to analyze, test, observe, and deploy new features

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only PostHog has a free tier, so it costs nothing to try first.
  • Each has a real cost: Iterable no pricing is published on the site; the homepage routes every visitor to Book a demo or Contact Sales rather than listing plans or figures; PostHog the free tier covers 1M events, 5K web session recordings and 2.5K mobile recordings per month before usage-based billing starts

Where they differ

Only the attributes on which Iterable and PostHog actually diverge.

Attributes where Iterable and PostHog differ
AttributeIterablePostHog
Starting priceOn requestFree
Pricing modelquoteusage-based
Free tierNoYes
PlatformsWebWeb, Ios, Android, Api
CategoryMarketingTechnology
FoundedUnknown2020

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Iterable

Nothing recorded that PostHog does not also cover.

Only in PostHog

  • Product analytics
  • Session recording
  • Feature flags
  • A/B testing
  • Heatmaps
  • SQL access
  • Data warehouse
  • Apps platform

What people use each for

The jobs each tool is most often brought in to do.

Iterable

No use cases recorded yet. See the Iterable review.

PostHog

  • Product analyticsnot Iterable
  • Feature experimentationnot Iterable
  • User behavior trackingnot Iterable
  • A/B testingnot Iterable
  • Debug production issuesnot Iterable

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Iterable

  • No pricing is published on the site; the homepage routes every visitor to Book a demo or Contact Sales rather than listing plans or figures

PostHog

  • The free tier covers 1M events, 5K web session recordings and 2.5K mobile recordings per month before usage-based billing starts
  • Accounts without a card on file are limited to 1 project; adding one raises it to 6
  • Data retention is 1 year until a card is added, which extends it to 7 years
  • Support is community-only until the account is on a paid plan
  • Error tracking is capped at 100K exceptions and surveys at 1500 responses per month on the free tier

Pricing, plan by plan

Iterable

On request

No published plan breakdown. See the Iterable review.

PostHog

Free
  • FreeFree
    • 1M events/month
    • 5K sessions/month
    • Unlimited users
  • Paid$undefined/month
    • $0.00031/event
    • $0.005/session
    • Advanced permissions
  • Enterprise$undefined/month
    • SAML SSO
    • Advanced security
    • Dedicated support

Which should you pick?

Choose Iterable if

Nothing in the data separates Iterable from PostHog on the points above - pick on price and on how each one feels to use.

Iterable review

Choose PostHog if

  • You need product analytics.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want session recording.
PostHog review

Questions people ask

Is Iterable or PostHog better?
Neither clearly leads. Iterable starts at On request and PostHog at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Iterable or PostHog?
PostHog has a free tier; the other does not. Paid plans start at On request for Iterable and Free for PostHog.
Does Iterable or PostHog run on more platforms?
Iterable runs on Web. PostHog runs on Web, Ios, Android, Api.
Can I use PostHog for free?
Yes. PostHog has a free tier, so you can try it without paying. Iterable starts at On request.
What can Iterable do that PostHog cannot?
PostHog covers Product analytics, Session recording, Feature flags, A/B testing.
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