Automation & Integration · head to head
Integromat vs Census
Census
Automation & Integration
The reverse ETL infrastructure for data activation
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Integromat the free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying; Census census was folded into Fivetran Activations, per the vendor: "Previously, this was called a sync in Census", and its own pricing page redirects to Fivetran pricing rather than showing Census plans
- They diverge on capability: Integromat covers Visual workflow builder, Census covers Reverse ETL.
Where they differ
Only the attributes on which Integromat and Census actually diverge.
| Attribute | Integromat | Census |
|---|---|---|
| Founded | 2013 | 2020 |
Identical on both: starting price (Free), pricing model (usage-based), free tier (Yes), platforms (Web, Api), user rating (Not yet rated), category (Automation & Integration).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Integromat
- Visual workflow builder
- Webhooks
- Data transformation
- Conditional logic
- Scheduling
- Team collaboration
- 1000+ apps
- Custom APIs
Only in Census
- Reverse ETL
- Data syncing
- Transformation
- Real-time activation
- Monitoring
- Analytics
- 150+ destinations
- Data warehouses
Both cover
- Error handling
- GDPR
- Cloud deployment
- Web support
- Api support
- Multiple language support
What people use each for
The jobs each tool is most often brought in to do.
Integromat
- Building automated workflows between SaaS applications without codenot Census
- Moving and transforming data between tools on a schedule or triggernot Census
Census
- Syncing customer data from a warehouse into marketing and sales tools (reverse ETL)not Integromat
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Integromat
- The free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying
- Free is limited to 2 active scenarios, a 5 MB file size and 7 days of execution logs
- Billing is per credit where each module action counts as one, so a scenario with many steps consumes credits far faster than its run count suggests
- Make API access requires a paid plan
- Priority execution and full text log search are Pro features
- Overage protection is Enterprise only, so cheaper plans can run up charges
Census
- Census was folded into Fivetran Activations, per the vendor: "Previously, this was called a sync in Census", and its own pricing page redirects to Fivetran pricing rather than showing Census plans
- Free Fivetran Activations tier caps at 3,500 monthly active rows
Pricing, plan by plan
Integromat
Free- FreeFree
- 1000 operations
- 10 scenarios
- Core$10/month
- 10000 operations
- 100 scenarios
- Pro$25/month
- Unlimited operations
- Unlimited scenarios
Census
Free- FreeFree
- Basic syncing
- Limited destinations
- Pro$250/month
- Advanced syncing
- Email support
- Enterprise$1500/month
- Unlimited syncing
- Dedicated support
Which should you pick?
Choose Integromat if
- You need visual workflow builder.
- You want to start without paying.
- You work on Web, Api.
- You also want webhooks.
Choose Census if
- You need reverse etl.
- You want to start without paying.
- You work on Web, Api.
- You also want data syncing.
Questions people ask
- Is Integromat or Census better?
- Neither clearly leads. Integromat starts at Free and Census at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Integromat or Census?
- Integromat starts at Free and Census at Free.
- Does Integromat or Census run on more platforms?
- Both run on Web, Api, so platform support will not decide this one for you.
- Can I use Integromat for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Integromat best used for?
- Integromat is most often used for building automated workflows between saas applications without code, moving and transforming data between tools on a schedule or trigger. Of those, building automated workflows between saas applications without code and moving and transforming data between tools on a schedule or trigger are not what Census is typically brought in for.
- What can Integromat do that Census cannot?
- Integromat covers Visual workflow builder, Webhooks, Data transformation, Conditional logic. Census covers Reverse ETL, Data syncing, Transformation, Real-time activation. Both handle Error handling, GDPR, Cloud deployment, Web support.