CRM & Sales · head to head
Insightly vs Agile CRM
The short version
- Each has a real cost: Insightly record counts are capped by plan, at 100,000 on Plus and 500,000 on Enterprise, so the database size decides the tier; Agile CRM the Internet Archive's capture of Agile CRM's pricing page on 29 December 2022 listed Starter at $8.99 per user per month (2-year rate), Regular at $29.99, and Enterprise at $47.99, with the Free tier capped at 10 users and 1,000 contacts.
- They diverge on capability: Insightly covers Deal tracking, Agile CRM covers Lead scoring.
Where they differ
Only the attributes on which Insightly and Agile CRM actually diverge.
Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated), category (CRM & Sales).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Insightly
- Deal tracking
- Project management
- Task management
- Email integration
- Reporting
- Mobile app
- DocuSign
- SOC2
Only in Agile CRM
- Lead scoring
- Email automation
- Marketing automation
- Service desk
- Web forms
- Analytics
Both cover
- Contact management
- Mailchimp
- Slack
- Zapier
- Google Drive
- GDPR
- Cloud deployment
- Web support
- Multiple languages language support
What people use each for
The jobs each tool is most often brought in to do.
Insightly
- CRM with project delivery tracking after the salenot Agile CRM
- Managing leads, opportunities and customer projects in one record setnot Agile CRM
Agile CRM
- Sales managementnot Insightly
- Marketing automationnot Insightly
- Customer servicenot Insightly
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Insightly
- Record counts are capped by plan, at 100,000 on Plus and 500,000 on Enterprise, so the database size decides the tier
- Workflow automation requires the Professional plan at $49 per user per month
- AI Copilot is metered by query, at 75 on Plus and 100 on Professional
- Mass email is capped daily, at 2,500 on Plus and 10,000 on Enterprise
- CRM, Marketing and Service are sold as three separate products, and Marketing is priced per account by prospect count starting at $99 for 2,000
- Sandboxes and audit logging are Enterprise only at $99 per user per month
Agile CRM
- The Internet Archive's capture of Agile CRM's pricing page on 29 December 2022 listed Starter at $8.99 per user per month (2-year rate), Regular at $29.99, and Enterprise at $47.99, with the Free tier capped at 10 users and 1,000 contacts.
Pricing, plan by plan
Insightly
Free- FreeFree
- Up to 2 users
- Contact management
- Plus$29/month
- Everything in Free
- CRM features
- Project management
- Professional$59/month
- Everything in Plus
- Advanced reporting
- Custom fields
Agile CRM
Free- FreeFree
- Contact management
- Task management
- Starter$9/month
- Everything in Free
- Email automation
- Landing pages
- Business$39/month
- Everything in Starter
- Advanced analytics
- API access
Which should you pick?
Choose Insightly if
- You need deal tracking.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want project management.
Choose Agile CRM if
- You need lead scoring.
- You want to start without paying.
- You also want email automation.
Questions people ask
- Is Insightly or Agile CRM better?
- Neither clearly leads. Insightly starts at Free and Agile CRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Insightly or Agile CRM?
- Insightly starts at Free and Agile CRM at Free.
- Does Insightly or Agile CRM run on more platforms?
- Insightly runs on Web, Ios, Android. Agile CRM runs on Web.
- Can I use Insightly for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Insightly best used for?
- Insightly is most often used for crm with project delivery tracking after the sale, managing leads, opportunities and customer projects in one record set. Of those, crm with project delivery tracking after the sale and managing leads, opportunities and customer projects in one record set are not what Agile CRM is typically brought in for.
- What can Insightly do that Agile CRM cannot?
- Insightly covers Deal tracking, Project management, Task management, Email integration. Agile CRM covers Lead scoring, Email automation, Marketing automation, Service desk. Both handle Contact management, Mailchimp, Slack, Zapier.


