Marketing & Analytics · head to head
Improvado vs Convert
I
Improvado
Marketing & Analytics
Data integration platform for marketing teams
- From
- $1000/month
- Rated
- -
Convert
Marketing & Analytics
A/B testing platform for enterprises
- From
- $1000/month
- Rated
- -
The short version
- Each has a real cost: Improvado no pricing is published, and no cost driver or minimum is stated; Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
- They diverge on capability: Improvado covers 500+ data source connectors, Convert covers A/B testing.
Where they differ
Only the attributes on which Improvado and Convert actually diverge.
Identical on both: starting price ($1000/month), free tier (No), user rating (Not yet rated), category (Marketing & Analytics).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Improvado
- 500+ data source connectors
- Data transformation
- Real-time syncing
- Data warehouse integration
- ETL capabilities
- Data quality monitoring
- Historical data
- Custom connectors
Only in Convert
- A/B testing
- Multivariate testing
- Analytics
- API access
- SSL encryption
- Cloud deployment
- Web support
- English language support
Both cover
- Google Analytics
What people use each for
The jobs each tool is most often brought in to do.
Improvado
- Aggregating marketing data from many platforms into one pipelinenot Convert
- Feeding blended campaign data into BI tools and dashboardsnot Convert
Convert
- A/B, split and multivariate testing on websitesnot Improvado
- Server-side experimentation and feature flaggingnot Improvado
- Personalising site content to visitor segmentsnot Improvado
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Improvado
- No pricing is published, and no cost driver or minimum is stated
- The route to a figure is a working session with a solutions engineer rather than a rate card
Convert
- Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
- Single Sign-On requires the Pro plan at $599 per month
- Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
- Phone support, change history and guided onboarding require Pro
- The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
- The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
- Listed prices exclude VAT, GST and other taxes, which are added at checkout
- Above 5 million monthly tested users there is no published rate
Pricing, plan by plan
Improvado
$1000/month- Starter$1000/month
- Up to 20 data sources
- Basic transformations
- Standard support
- Professional$2500/month
- Up to 100 data sources
- Advanced transformations
- Priority support
- Enterprise$undefined/month
- Unlimited data sources
- Custom integrations
- Dedicated support
Convert
$1000/month- Professional$1000/month
- A/B testing
- Analytics
- API access
Which should you pick?
Choose Improvado if
- You need 500+ data source connectors.
- You work on Web, Api, Data-warehouse.
- You also want data transformation.
Questions people ask
- Is Improvado or Convert better?
- Neither clearly leads. Improvado starts at $1000/month and Convert at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Improvado or Convert?
- Improvado starts at $1000/month and Convert at $1000/month.
- Does Improvado or Convert run on more platforms?
- Improvado runs on Web, Api, Data-warehouse. Convert runs on Web.
- What is Improvado best used for?
- Improvado is most often used for aggregating marketing data from many platforms into one pipeline, feeding blended campaign data into bi tools and dashboards. Of those, aggregating marketing data from many platforms into one pipeline and feeding blended campaign data into bi tools and dashboards are not what Convert is typically brought in for.
- What can Improvado do that Convert cannot?
- Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. Convert covers A/B testing, Multivariate testing, Analytics, API access. Both handle Google Analytics.