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ConvertKit vs Ghost

ConvertKit logo

ConvertKit

News

The creator platform for digital professionals

From
Free
Rated
-
Full reviewWebsite
Ghost logo

Ghost

News

Modern publishing platform with content API and membership support

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: ConvertKit the free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying; Ghost backup and migration processes have significant limitations and are problematic for long-term users
  • They diverge on capability: ConvertKit covers Email marketing, Ghost covers Content API.
  • Prices and features above were last checked on 1 September 2026.

Where they differ

Only the attributes on which ConvertKit and Ghost actually diverge.

Attributes where ConvertKit and Ghost differ
AttributeConvertKitGhost
Pricing modelfreemiumUnknown
PlatformsWebWeb, Self-hosted, Cloud-hosted

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (News), founded (2013).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ConvertKit

  • Email marketing
  • Landing pages
  • Subscriber tagging
  • Automation workflows
  • Digital product sales
  • Broadcast emails
  • Subscriber segments
  • Email templates

Only in Ghost

  • Content API
  • Membership
  • Analytics
  • Webhooks
  • Custom integrations
  • Node.js support
  • Cloud support
  • Self-hosted support

Both cover

  • Zapier

What people use each for

The jobs each tool is most often brought in to do.

ConvertKit

  • Sending newsletters and email sequences to an audiencenot Ghost
  • Selling paid subscriptions and digital products to a mailing listnot Ghost

Ghost

  • API Developmentnot ConvertKit
  • API Gatewaynot ConvertKit
  • API Testingnot ConvertKit
  • API Documentationnot ConvertKit
  • Microservicesnot ConvertKit

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ConvertKit

  • The free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying
  • The free plan is a single user, and the Creator plan at $33 a month allows two
  • Subscriber signals, engagement analytics and paid recommendations are Pro only, at $66 a month
  • A/B testing is capped at 2 subject lines below Pro, which allows 5
  • Paid pricing is banded by subscriber count, so the published figures apply only at the smallest band

Ghost

  • Backup and migration processes have significant limitations and are problematic for long-term users
  • Open-source version lacks automatic backups, email subscriptions, and ad placement features
  • No built-in e-commerce functionality; separate platform required for product sales
  • Smaller community compared to WordPress, making support and resources harder to find
  • Narrow focus on publishing limits use cases outside content-only websites

Pricing, plan by plan

ConvertKit

Free
  • FreeFree
    • Up to 10,000 subscribers
    • Unlimited landing pages and forms
    • Unlimited email broadcasts
  • Creator$33/month
    • Up to 1,000 subscribers
    • Unlimited visual automations
    • Email sequences
  • Pro$66/month
    • Up to 1,000 subscribers
    • Everything in Creator plan
    • Subscriber engagement scoring

Ghost

Free
  • Self-HostedFree
    • Open-source Ghost CMS
    • Full control over data
    • No payment fees
  • Starter$15/month
    • Up to 1,000 members
    • Newsletter functionality
    • Membership management
  • Publisher$29/month
    • Unlimited members
    • Continuous member scaling
    • Advanced analytics
  • Business$199/month
    • All Publisher features
    • Custom domain
    • Priority support

Which should you pick?

Choose ConvertKit if

  • You need email marketing.
  • You want to start without paying.
  • You also want landing pages.
ConvertKit review

Choose Ghost if

  • You need content api.
  • You want to start without paying.
  • You work on Web, Self-hosted, Cloud-hosted.
  • You also want membership.
Ghost review

Questions people ask

Is ConvertKit or Ghost better?
Neither clearly leads. ConvertKit starts at Free and Ghost at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ConvertKit or Ghost?
ConvertKit starts at Free and Ghost at Free.
Does ConvertKit or Ghost run on more platforms?
ConvertKit runs on Web. Ghost runs on Web, Self-hosted, Cloud-hosted.
Can I use ConvertKit for free?
Both have a free tier, so you can try either at no cost before committing.
What is ConvertKit best used for?
ConvertKit is most often used for sending newsletters and email sequences to an audience, selling paid subscriptions and digital products to a mailing list. Of those, sending newsletters and email sequences to an audience and selling paid subscriptions and digital products to a mailing list are not what Ghost is typically brought in for.
What can ConvertKit do that Ghost cannot?
ConvertKit covers Email marketing, Landing pages, Subscriber tagging, Automation workflows. Ghost covers Content API, Membership, Analytics, Webhooks. Both handle Zapier.

Answered from the vendors’ own pages

ConvertKit: How much does ConvertKit cost?

ConvertKit offers a free tier and two paid plans: Creator at $33/month (annual $390/year saving $78) and Pro at $66/month (annual $790/year saving $158). All plans include unlimited landing pages, email broadcasts, and audience management features.

Source
Ghost: What is the free option for Ghost?

Ghost is open-source software that can be self-hosted for free. Self-hosting costs depend on your own server, domain, SSL, email delivery infrastructure, and DevOps expertise.

Source
ConvertKit: What does the free ConvertKit plan include?

The free plan supports up to 10,000 subscribers with unlimited landing pages, forms, email broadcasts, audience tagging, and digital product sales. No credit card required to start.

Source
Ghost: What is the starting price for Ghost(Pro) managed hosting?

Ghost(Pro) Starter plan is USD 15/month when billed yearly or USD 18/month when billed monthly. This plan includes up to 1,000 members with membership features enabled.

Source
ConvertKit: What are the subscriber limits on ConvertKit plans?

The free plan supports up to 10,000 subscribers. Both Creator and Pro paid tiers support up to 1,000 subscribers. This creates a subscriber limit decrease when upgrading from free to paid plans.

Source
Ghost: Can I collect payments and manage subscriptions with Ghost?

Yes. Ghost includes native membership and subscription management with support for free signups and paid tiers (monthly/yearly options). All revenue goes directly to publishers with zero payment fees.

Source
Ghost: Does Ghost integrate with Stripe?

Yes. Ghost integrates with Stripe for payment processing and subscription management, plus Zapier, Slack, Google Analytics, and thousands of other third-party apps.

Source
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