Software · head to head
Funnel.io vs Adobe Analytics
Funnel.io
Software
Multi-channel marketing analytics for smarter decision making
- From
- $299/month
- Rated
- -
The short version
- Each has a real cost: Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need; Adobe Analytics every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published
- They diverge on capability: Funnel.io covers Multi-channel data aggregation, Adobe Analytics covers Real-time reporting.
Where they differ
Only the attributes on which Funnel.io and Adobe Analytics actually diverge.
| Attribute | Funnel.io | Adobe Analytics |
|---|---|---|
| Starting price | $299/month | $5000/month |
| Pricing model | subscription | quote |
| Founded | 2015 | 1982 |
Identical on both: free tier (No), platforms (Web, Mobile, Api), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Funnel.io
- Multi-channel data aggregation
- Unified dashboards
- Custom reporting
- Data transformation
- Real-time syncing
- Historical data archive
- Automated alerts
- Google Analytics
Only in Adobe Analytics
- Real-time reporting
- Advanced segmentation
- Predictive analytics
- Customer journey mapping
- Experience Cloud
- Audience Manager
- Target
- Dreamweaver
Both cover
- Attribution modeling
- SOC2
What people use each for
The jobs each tool is most often brought in to do.
Funnel.io
- Collecting marketing data from ad platforms into one datasetnot Adobe Analytics
- Exporting blended marketing data to BI tools and warehousesnot Adobe Analytics
Adobe Analytics
- Advanced analyticsnot Funnel.io
- Marketing optimizationnot Funnel.io
- Customer insightsnot Funnel.io
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Funnel.io
- Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
- Export destinations are rationed the same way, at 13 on Starter and 46 on Business
- The entry plan starts at $300 a month billed annually and the next at $600
- SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
- Funnel Measure is an add on available only on Business and Enterprise
Adobe Analytics
- Every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published
Pricing, plan by plan
Funnel.io
$299/month- Starter$299/month
- Up to 5 data sources
- Basic dashboards
- Standard integrations
- Professional$799/month
- Unlimited data sources
- Advanced dashboards
- Custom integrations
- Enterprise$undefined/month
- Custom implementation
- Dedicated account manager
- Advanced integrations
Adobe Analytics
$5000/month- Adobe Analytics$5000/month
- Real-time analytics
- Advanced attribution
- Predictive analytics
Which should you pick?
Choose Funnel.io if
- You need multi-channel data aggregation.
- You work on Web, Mobile, Api.
- You also want unified dashboards.
Choose Adobe Analytics if
- You need real-time reporting.
- You work on Web, Mobile, Api.
- You also want advanced segmentation.
Questions people ask
- Is Funnel.io or Adobe Analytics better?
- Neither clearly leads. Funnel.io starts at $299/month and Adobe Analytics at $5000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Funnel.io or Adobe Analytics?
- Funnel.io starts at $299/month and Adobe Analytics at $5000/month.
- Does Funnel.io or Adobe Analytics run on more platforms?
- Both run on Web, Mobile, Api, so platform support will not decide this one for you.
- What is Funnel.io best used for?
- Funnel.io is most often used for collecting marketing data from ad platforms into one dataset, exporting blended marketing data to bi tools and warehouses. Of those, collecting marketing data from ad platforms into one dataset and exporting blended marketing data to bi tools and warehouses are not what Adobe Analytics is typically brought in for.
- What can Funnel.io do that Adobe Analytics cannot?
- Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Adobe Analytics covers Real-time reporting, Advanced segmentation, Predictive analytics, Customer journey mapping. Both handle Attribution modeling, SOC2.