Software · head to head
Countly vs Convert
The short version
- Only Countly has a free tier, so it costs nothing to try first.
- Each has a real cost: Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit; Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
- They diverge on capability: Countly covers Event tracking, Convert covers A/B testing.
Where they differ
Only the attributes on which Countly and Convert actually diverge.
Identical on both: user rating (Not yet rated), category (Unknown), founded (2012).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Countly
- Event tracking
- Crash reporting
- Analytics dashboard
- User retention
- Open-source
- On-premise deployment
- Mobile support
- Api support
Only in Convert
- A/B testing
- Multivariate testing
- Analytics
- API access
- Google Analytics
- SSL encryption
- English language support
Both cover
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Countly
- Product analytics for mobile and web applicationsnot Convert
- Self hosting analytics where data cannot leave the organisationnot Convert
Convert
- A/B, split and multivariate testing on websitesnot Countly
- Server-side experimentation and feature flaggingnot Countly
- Personalising site content to visitor segmentsnot Countly
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Countly
- The private cloud plan starts at $175 a month and is described as usage based without stating the unit
- No event cap, data point limit or user limit is published for either paid plan
- The self hosted Enterprise edition is custom priced and billed annually
- Adaptivity and intelligence features are separately priced add ons on the cheaper plan
Convert
- Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
- Single Sign-On requires the Pro plan at $599 per month
- Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
- Phone support, change history and guided onboarding require Pro
- The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
- The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
- Listed prices exclude VAT, GST and other taxes, which are added at checkout
- Above 5 million monthly tested users there is no published rate
Pricing, plan by plan
Countly
Free- Open SourceFree
- Open-source
- Self-hosted
- Full features
Convert
$1000/month- Professional$1000/month
- A/B testing
- Analytics
- API access
Which should you pick?
Choose Countly if
- You need event tracking.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want crash reporting.
Questions people ask
- Is Countly or Convert better?
- Neither clearly leads. Countly starts at Free and Convert at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Countly or Convert?
- Countly has a free tier; the other does not. Paid plans start at Free for Countly and $1000/month for Convert.
- Does Countly or Convert run on more platforms?
- Countly runs on Web, Mobile, Api. Convert runs on Web.
- Can I use Countly for free?
- Yes. Countly has a free tier, so you can try it without paying. Convert starts at $1000/month.
- What is Countly best used for?
- Countly is most often used for product analytics for mobile and web applications, self hosting analytics where data cannot leave the organisation. Of those, product analytics for mobile and web applications and self hosting analytics where data cannot leave the organisation are not what Convert is typically brought in for.
- What can Countly do that Convert cannot?
- Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention. Convert covers A/B testing, Multivariate testing, Analytics, API access. Both handle Cloud deployment, Web support.


