Software · head to head
Countly vs Attribution
A
Attribution
Software
First-party data marketing attribution platform
- From
- $2000/month
- Rated
- -
The short version
- Only Countly has a free tier, so it costs nothing to try first.
- They diverge on capability: Countly covers Event tracking, Attribution covers First-party data attribution.
Where they differ
Only the attributes on which Countly and Attribution actually diverge.
| Attribute | Countly | Attribution |
|---|---|---|
| Starting price | Free | $2000/month |
| Pricing model | freemium | subscription |
| Free tier | Yes | No |
| Founded | 2012 | 2020 |
Identical on both: platforms (Web, Mobile, Api), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Countly
- Event tracking
- Crash reporting
- Analytics dashboard
- User retention
- Open-source
- Cloud deployment
- On-premise deployment
- Web support
Only in Attribution
- First-party data attribution
- Multi-touch attribution
- Privacy-compliant tracking
- Real-time insights
- Conversion tracking
- Channel attribution
- Custom reporting
- API access
What people use each for
The jobs each tool is most often brought in to do.
Countly
- Product analytics for mobile and web applicationsnot Attribution
- Self hosting analytics where data cannot leave the organisationnot Attribution
Attribution
- Marketing attributionnot Countly
- ROI trackingnot Countly
- Privacy-compliant trackingnot Countly
- First-party datanot Countly
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Countly
- The private cloud plan starts at $175 a month and is described as usage based without stating the unit
- No event cap, data point limit or user limit is published for either paid plan
- The self hosted Enterprise edition is custom priced and billed annually
- Adaptivity and intelligence features are separately priced add ons on the cheaper plan
Attribution
Nothing recorded yet. See the Attribution review.
Pricing, plan by plan
Countly
Free- Open SourceFree
- Open-source
- Self-hosted
- Full features
Attribution
$2000/month- Starter$2000/month
- Up to 5 channels
- Basic attribution
- Monthly reports
- Professional$5000/month
- Unlimited channels
- Advanced attribution
- Weekly reports
- Enterprise$undefined/month
- Custom implementation
- Real-time attribution
- Dedicated support
Which should you pick?
Choose Countly if
- You need event tracking.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want crash reporting.
Choose Attribution if
- You need first-party data attribution.
- You work on Web, Mobile, Api.
- You also want multi-touch attribution.
Questions people ask
- Is Countly or Attribution better?
- Neither clearly leads. Countly starts at Free and Attribution at $2000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Countly or Attribution?
- Countly has a free tier; the other does not. Paid plans start at Free for Countly and $2000/month for Attribution.
- Does Countly or Attribution run on more platforms?
- Both run on Web, Mobile, Api, so platform support will not decide this one for you.
- Can I use Countly for free?
- Yes. Countly has a free tier, so you can try it without paying. Attribution starts at $2000/month.
- What is Countly best used for?
- Countly is most often used for product analytics for mobile and web applications, self hosting analytics where data cannot leave the organisation. Of those, product analytics for mobile and web applications and self hosting analytics where data cannot leave the organisation are not what Attribution is typically brought in for.
- What can Countly do that Attribution cannot?
- Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention. Attribution covers First-party data attribution, Multi-touch attribution, Privacy-compliant tracking, Real-time insights.