Software · head to head
Cloze vs Apollo.io
The short version
- Only Apollo.io has a free tier, so it costs nothing to try first.
- Each has a real cost: Cloze four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity; Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
- They diverge on capability: Cloze covers Contact management, Apollo.io covers Contact database.
Where they differ
Only the attributes on which Cloze and Apollo.io actually diverge.
Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Cloze
- Contact management
- Communication history
- Relationship insights
- Task management
- Integration aggregation
- Phone
Only in Apollo.io
- Contact database
- Email finder
- Lead search
- Automation
- Engagement tracking
- Reporting
- Salesforce
- HubSpot
Both cover
- Gmail
- Outlook
- GDPR
- Cloud deployment
- Web support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Cloze
- CRM that builds contact records automatically from email and calendarnot Apollo.io
- Tracking relationships and follow ups without manual data entrynot Apollo.io
Apollo.io
- Lead generationnot Cloze
- Prospect researchnot Cloze
- Sales automationnot Cloze
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Cloze
- Four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity
- Campaign automation, marketing mail and generative AI require the Business Platinum plan at $42 per user per month
- Lead routing, sub team hierarchies and enterprise controls are Platinum only
- Even the Business Gold plan at $29 per user excludes the matching engine and lead capture
- The concierge service is an add on at $20 per user per month with a $500 monthly minimum
- Every published rate assumes annual billing
Apollo.io
- Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
- Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
- Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
- How many records can be selected at once varies by tier
- Running out of credits means buying more rather than waiting for a reset
Pricing, plan by plan
Cloze
$50/month- Professional$50/month
- Contact management
- Communication history
- Insights
- Team$100/month
- Everything in Professional
- Team collaboration
- Advanced analytics
Apollo.io
Free- FreeFree
- Basic contact search
- Limited searches
- Starter$49/month
- Everything in Free
- Advanced search
- Email finder
- Professional$149/month
- Everything in Starter
- Automation
- Advanced analytics
Which should you pick?
Choose Cloze if
- You need contact management.
- You work on Web, Ios, Android.
- You also want communication history.
Choose Apollo.io if
- You need contact database.
- You want to start without paying.
- You also want email finder.
Questions people ask
- Is Cloze or Apollo.io better?
- Neither clearly leads. Cloze starts at $50/month and Apollo.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Cloze or Apollo.io?
- Apollo.io has a free tier; the other does not. Paid plans start at $50/month for Cloze and Free for Apollo.io.
- Does Cloze or Apollo.io run on more platforms?
- Cloze runs on Web, Ios, Android. Apollo.io runs on Web.
- Can I use Apollo.io for free?
- Yes. Apollo.io has a free tier, so you can try it without paying. Cloze starts at $50/month.
- What is Cloze best used for?
- Cloze is most often used for crm that builds contact records automatically from email and calendar, tracking relationships and follow ups without manual data entry. Of those, crm that builds contact records automatically from email and calendar and tracking relationships and follow ups without manual data entry are not what Apollo.io is typically brought in for.
- What can Cloze do that Apollo.io cannot?
- Cloze covers Contact management, Communication history, Relationship insights, Task management. Apollo.io covers Contact database, Email finder, Lead search, Automation. Both handle Gmail, Outlook, GDPR, Cloud deployment.