Softwr

Accounting & Finance · head to head

Carta vs Adyen

Carta logo

Carta

Accounting & Finance

Equity management & valuations

From
$29/month
Rated
-
Adyen logo

Adyen

Accounting & Finance

The payments platform built for growth

From
$29/month
Rated
-

The short version

  • Each has a real cost: Carta free plan eligibility as captured 19 January 2024 was capped at companies with fewer than 25 stakeholders and less than $1M raised in funding; Adyen there is a minimum monthly invoice, set by industry and business model and only disclosed through the sales team, so small volumes are not economic
  • They diverge on capability: Carta covers Cap table management, Adyen covers Payment processing.

Where they differ

Only the attributes on which Carta and Adyen actually diverge.

Attributes where Carta and Adyen differ
AttributeCartaAdyen
Pricing modelsubscriptionusage-based
PlatformsWeb, Ios, AndroidWeb, Api, Pos
Founded20122006

Identical on both: starting price ($29/month), free tier (No), user rating (Not yet rated), category (Accounting & Finance).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Carta

  • Cap table management
  • 409A valuations
  • Equity plans
  • Investor reporting
  • Fund administration
  • QuickBooks
  • Gusto
  • Slack

Only in Adyen

  • Payment processing
  • Risk management
  • Unified commerce
  • Issuing
  • Platform payments
  • SAP
  • Salesforce
  • Oracle

Both cover

  • SOC 2
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Carta

  • Equity managementnot Adyen
  • 409A valuationsnot Adyen
  • Fund administrationnot Adyen

Adyen

  • Card acquiring with interchange plus pricing for larger merchantsnot Carta
  • Accepting local payment methods across multiple countriesnot Carta
  • Settling in several currencies through linked bank accountsnot Carta
  • Unified online and in-person paymentsnot Carta

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Carta

  • Free plan eligibility as captured 19 January 2024 was capped at companies with fewer than 25 stakeholders and less than $1M raised in funding

Adyen

  • There is a minimum monthly invoice, set by industry and business model and only disclosed through the sales team, so small volumes are not economic
  • Published fees are indicative rather than a rate card, with real pricing negotiated
  • Interchange++ means the card cost varies per transaction rather than being a single predictable percentage
  • Alternative payment methods carry their own rates on top, such as 3.3 percent plus $0.10 for American Express in North America

Pricing, plan by plan

Carta

$29/month
  • LaunchFree
    • Cap table
    • Stakeholder management
  • Seed$360/year
    • 409A valuations
    • Option exercising
    • Scenarios

Adyen

$29/month
  • CustomFree
    • Payment processing
    • Risk management
    • Unified commerce

Which should you pick?

Choose Carta if

  • You need cap table management.
  • You work on Web, Ios, Android.
  • You also want 409a valuations.

Choose Adyen if

  • You need payment processing.
  • You work on Web, Api, Pos.
  • You also want risk management.

Questions people ask

Is Carta or Adyen better?
Neither clearly leads. Carta starts at $29/month and Adyen at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Carta or Adyen?
Carta starts at $29/month and Adyen at $29/month.
Does Carta or Adyen run on more platforms?
Carta runs on Web, Ios, Android. Adyen runs on Web, Api, Pos.
What is Carta best used for?
Carta is most often used for equity management, 409a valuations, fund administration. Of those, equity management and 409a valuations are not what Adyen is typically brought in for.
What can Carta do that Adyen cannot?
Carta covers Cap table management, 409A valuations, Equity plans, Investor reporting. Adyen covers Payment processing, Risk management, Unified commerce, Issuing. Both handle SOC 2, Web support.

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