Software · head to head
Auth0 vs Aha!
The short version
- Only Auth0 has a free tier, so it costs nothing to try first.
- Each has a real cost: Auth0 free tier limited to 25,000 monthly active users, requiring upgrade for growth beyond that; Aha! sold as eight separate products rather than one subscription, so Roadmaps, Discovery, Ideas, Whiteboards, Builder, Develop, Teamwork and Knowledge are each priced per user
- They diverge on capability: Auth0 covers Universal login, Aha! covers Strategic roadmaps.
Where they differ
Only the attributes on which Auth0 and Aha! actually diverge.
Identical on both: pricing model (Unknown), user rating (Not yet rated), category (Unknown), founded (2013).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Auth0
- Universal login
- Social login
- Multi-factor authentication
- Passwordless
- User management
- Anomaly detection
- Extensibility
- Machine to machine
Only in Aha!
- Strategic roadmaps
- Release planning
- Idea management
- Requirements & user stories
- Visual workflows
- Gantt charts
- Pivot tables
- Custom scorecards
Both cover
- Slack
- SOC2
- ISO27001
- HIPAA
- GDPR
What people use each for
The jobs each tool is most often brought in to do.
Auth0
- B2C authenticationnot Aha!
- B2B authenticationnot Aha!
- B2E authenticationnot Aha!
- API securitynot Aha!
- Mobile app securitynot Aha!
Aha!
- Product roadmapping linked to strategy and goalsnot Auth0
- Collecting and scoring customer feedback through Ideasnot Auth0
- Customer research and interview analysis with Discoverynot Auth0
- Agile delivery tracking with Developnot Auth0
- Internal product documentation with Knowledgenot Auth0
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Auth0
- Free tier limited to 25,000 monthly active users, requiring upgrade for growth beyond that
- Advanced features like MFA and RBAC only available on paid Essentials tier and above
- Ownership by Okta introduces risk that independent product roadmap may change
Aha!
- Sold as eight separate products rather than one subscription, so Roadmaps, Discovery, Ideas, Whiteboards, Builder, Develop, Teamwork and Knowledge are each priced per user
- Roadmaps at $59 per user per month is expensive next to general project tools, and Discovery and Ideas add $39 each
- The Develop integration with Roadmaps requires the Enterprise or Enterprise+ tier
- Annual billing is by invoice only; monthly is card
Pricing, plan by plan
Auth0
Free- FreeFree
- Up to 25,000 monthly active users
- Basic authentication
- Email/password login
- Essentials (B2C)$35/month
- Unlimited MAUs beyond free tier
- Multi-Factor Authentication
- Role-Based Access Control
- Professional (B2C)$240/month
- All Essentials features
- Advanced security
- Custom branding
Aha!
$59/month- Startup$29/month
- All premium features
- Discounted pricing for early-stage startups
- Premium$59/month
- Strategy setting
- Roadmap creation
- Feature prioritization
- Enterprise$null/month
- Unlimited reviewers and viewers
- Advanced features
- Enterprise+$null/month
- Everything in Enterprise plus workflow automation
- Capacity planning
- Concierge support
Which should you pick?
Choose Auth0 if
- You need universal login.
- You want to start without paying.
- You work on Web, iOS, Android.
- You also want social login.
Questions people ask
- Is Auth0 or Aha! better?
- Neither clearly leads. Auth0 starts at Free and Aha! at $59/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Auth0 or Aha!?
- Auth0 has a free tier; the other does not. Paid plans start at Free for Auth0 and $59/month for Aha!.
- Does Auth0 or Aha! run on more platforms?
- Auth0 runs on Web, iOS, Android. Aha! runs on Web.
- Can I use Auth0 for free?
- Yes. Auth0 has a free tier, so you can try it without paying. Aha! starts at $59/month.
- What is Auth0 best used for?
- Auth0 is most often used for b2c authentication, b2b authentication, b2e authentication, api security. Of those, b2c authentication and b2b authentication are not what Aha! is typically brought in for.
- What can Auth0 do that Aha! cannot?
- Auth0 covers Universal login, Social login, Multi-factor authentication, Passwordless. Aha! covers Strategic roadmaps, Release planning, Idea management, Requirements & user stories. Both handle Slack, SOC2, ISO27001, HIPAA.
Answered from the vendors’ own pages
Auth0: How much does Auth0 cost?
Auth0 has a Free tier for up to 25,000 monthly active users (MAUs). Paid plans start at $35/month (Essentials B2C) and scale to $240/month (Professional B2C) and higher for Enterprise. Pricing scales with MAU usage.
SourceAha!: Does Aha! have a free tier?
No. Aha! offers a 30-day free trial without requiring a credit card, but there is no permanent free plan. Pricing starts at $59/user/month for Aha! Roadmaps.
SourceAuth0: Does Auth0 include Multi-Factor Authentication?
No. MFA, RBAC (Role-Based Access Control), and premium support are not included in the free tier and require upgrading to paid Essentials plans or higher.
SourceAha!: How is Aha! pricing structured?
Aha! uses per-user billing. Premium plan charges all users equally regardless of permission level. Enterprise plans only charge for workspace owners and contributors, with unlimited reviewers and viewers at no additional cost.
SourceAuth0: Is Auth0 independent or part of a larger company?
Auth0 was acquired by Okta in May 2021 for $6.5 billion. It now operates as a subsidiary business unit within Okta, but maintains its own brand and operations.
SourceAha!: Can I use Aha! offline?
Aha! is a cloud-based SaaS platform with no offline mode mentioned in documentation. All features require internet connectivity to the cloud servers.
SourceAuth0: Who should use Auth0 vs Okta?
Auth0 is developer-focused and serves customer identity use cases (B2C). Okta serves workforce identity (B2B) and has broader enterprise features. Auth0 now serves both markets post-acquisition but maintains its developer-friendly positioning.
SourceAha!: What does Enterprise+ plan include?
Enterprise+ includes workflow automation, capacity planning, custom tables and calculations, advanced license management, account backup and export, anti-virus scanning, IP access control, and concierge white-glove support.
SourceAha!: How many integrations does Aha! support?
Aha! Roadmaps offers 40+ integrations including Jira, Azure DevOps, Slack, Salesforce, and Zendesk. Salesforce and Zendesk require additional add-on purchases.
Source