Software · head to head
Apollo.io vs Agile CRM
The short version
- Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Agile CRM the Internet Archive's capture of Agile CRM's pricing page on 29 December 2022 listed Starter at $8.99 per user per month (2-year rate), Regular at $29.99, and Enterprise at $47.99, with the Free tier capped at 10 users and 1,000 contacts.
- They diverge on capability: Apollo.io covers Contact database, Agile CRM covers Contact management.
Where they differ
Only the attributes on which Apollo.io and Agile CRM actually diverge.
Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Apollo.io
- Contact database
- Email finder
- Lead search
- Automation
- Engagement tracking
- Reporting
- Salesforce
- HubSpot
Only in Agile CRM
- Contact management
- Lead scoring
- Email automation
- Marketing automation
- Service desk
- Web forms
- Analytics
- Zapier
Both cover
- Slack
- GDPR
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Apollo.io
- Lead generationnot Agile CRM
- Prospect researchnot Agile CRM
- Sales automationnot Agile CRM
Agile CRM
- Sales managementnot Apollo.io
- Marketing automationnot Apollo.io
- Customer servicenot Apollo.io
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Apollo.io
- Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
- Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
- Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
- How many records can be selected at once varies by tier
- Running out of credits means buying more rather than waiting for a reset
Agile CRM
- The Internet Archive's capture of Agile CRM's pricing page on 29 December 2022 listed Starter at $8.99 per user per month (2-year rate), Regular at $29.99, and Enterprise at $47.99, with the Free tier capped at 10 users and 1,000 contacts.
Pricing, plan by plan
Apollo.io
Free- FreeFree
- Basic contact search
- Limited searches
- Starter$49/month
- Everything in Free
- Advanced search
- Email finder
- Professional$149/month
- Everything in Starter
- Automation
- Advanced analytics
Agile CRM
Free- FreeFree
- Contact management
- Task management
- Starter$9/month
- Everything in Free
- Email automation
- Landing pages
- Business$39/month
- Everything in Starter
- Advanced analytics
- API access
Which should you pick?
Choose Apollo.io if
- You need contact database.
- You want to start without paying.
- You also want email finder.
Choose Agile CRM if
- You need contact management.
- You want to start without paying.
- You also want lead scoring.
Questions people ask
- Is Apollo.io or Agile CRM better?
- Neither clearly leads. Apollo.io starts at Free and Agile CRM at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Apollo.io or Agile CRM?
- Apollo.io starts at Free and Agile CRM at Free.
- Does Apollo.io or Agile CRM run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Apollo.io for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Apollo.io best used for?
- Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Agile CRM is typically brought in for.
- What can Apollo.io do that Agile CRM cannot?
- Apollo.io covers Contact database, Email finder, Lead search, Automation. Agile CRM covers Contact management, Lead scoring, Email automation, Marketing automation. Both handle Slack, GDPR, Cloud deployment, Web support.