Software · head to head
Whatagraph vs Datorama
The short version
- Only Whatagraph has a free tier, so it costs nothing to try first.
- They diverge on capability: Whatagraph covers Multi-channel integration, Datorama covers Multi-channel data consolidation.
Where they differ
Only the attributes on which Whatagraph and Datorama actually diverge.
| Attribute | Whatagraph | Datorama |
|---|---|---|
| Starting price | Free | $1500/month |
| Free tier | Yes | No |
Identical on both: pricing model (subscription), platforms (Web, Mobile, Api), user rating (Not yet rated), category (Unknown), founded (2016).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Whatagraph
- Multi-channel integration
- Data visualization
- PDF reports
- Real-time updates
- Historical tracking
- Bing Ads
- Shopify
- BigCommerce
Only in Datorama
- Multi-channel data consolidation
- AI-powered insights
- Predictive analytics
- Data blending
- Real-time monitoring
- Salesforce
- Twitter Ads
- Amazon Ads
Both cover
- Automated reporting
- Custom dashboards
- Anomaly detection
- Google Analytics
- Google Ads
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- GDPR compliant
- Data encryption
What people use each for
The jobs each tool is most often brought in to do.
Whatagraph
- Automated client marketing reports for agenciesnot Datorama
- Blending data from multiple ad platforms into one dashboardnot Datorama
- White-labelled reporting under an agency's own brandingnot Datorama
Datorama
- Marketing analyticsnot Whatagraph
- Performance monitoringnot Whatagraph
- Campaign analysisnot Whatagraph
- ROI measurementnot Whatagraph
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Whatagraph
- The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
- Only two plans exist and the Prime plan is custom priced with no published rate
- Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
- Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
- Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
- Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
- The free trial is 14 days
Datorama
Nothing recorded yet. See the Datorama review.
Pricing, plan by plan
Whatagraph
Free- FreeFree
- Up to 3 data sources
- Basic dashboards
- Daily updates
- Starter$99/month
- Up to 10 data sources
- Advanced dashboards
- Hourly updates
- Professional$299/month
- Unlimited data sources
- Real-time updates
- White-label
Datorama
$1500/month- Growth$1500/month
- Up to 25 data sources
- Standard dashboards
- Basic insights
- Scale$3500/month
- Up to 100 data sources
- Advanced dashboards
- AI-powered insights
- Enterprise$undefined/month
- Unlimited data sources
- Custom integrations
- Dedicated support
Which should you pick?
Choose Whatagraph if
- You need multi-channel integration.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want data visualization.
Choose Datorama if
- You need multi-channel data consolidation.
- You work on Web, Mobile, Api.
- You also want ai-powered insights.
Questions people ask
- Is Whatagraph or Datorama better?
- Neither clearly leads. Whatagraph starts at Free and Datorama at $1500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Whatagraph or Datorama?
- Whatagraph has a free tier; the other does not. Paid plans start at Free for Whatagraph and $1500/month for Datorama.
- Does Whatagraph or Datorama run on more platforms?
- Both run on Web, Mobile, Api, so platform support will not decide this one for you.
- Can I use Whatagraph for free?
- Yes. Whatagraph has a free tier, so you can try it without paying. Datorama starts at $1500/month.
- What is Whatagraph best used for?
- Whatagraph is most often used for automated client marketing reports for agencies, blending data from multiple ad platforms into one dashboard, white-labelled reporting under an agency's own branding. Of those, automated client marketing reports for agencies and blending data from multiple ad platforms into one dashboard are not what Datorama is typically brought in for.
- What can Whatagraph do that Datorama cannot?
- Whatagraph covers Multi-channel integration, Data visualization, PDF reports, Real-time updates. Datorama covers Multi-channel data consolidation, AI-powered insights, Predictive analytics, Data blending. Both handle Automated reporting, Custom dashboards, Anomaly detection, Google Analytics.