Software · head to head
Whatagraph vs Convert
The short version
- Only Whatagraph has a free tier, so it costs nothing to try first.
- Each has a real cost: Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown; Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
- They diverge on capability: Whatagraph covers Automated reporting, Convert covers A/B testing.
Where they differ
Only the attributes on which Whatagraph and Convert actually diverge.
| Attribute | Whatagraph | Convert |
|---|---|---|
| Starting price | Free | $1000/month |
| Pricing model | subscription | quote |
| Free tier | Yes | No |
| Platforms | Web, Mobile, Api | Web |
| Founded | 2016 | 2012 |
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Whatagraph
- Automated reporting
- Multi-channel integration
- Custom dashboards
- Data visualization
- PDF reports
- Real-time updates
- Historical tracking
- Anomaly detection
Only in Convert
- A/B testing
- Multivariate testing
- Analytics
- API access
- SSL encryption
- Cloud deployment
- Web support
- English language support
Both cover
- Google Analytics
What people use each for
The jobs each tool is most often brought in to do.
Whatagraph
- Automated client marketing reports for agenciesnot Convert
- Blending data from multiple ad platforms into one dashboardnot Convert
- White-labelled reporting under an agency's own brandingnot Convert
Convert
- A/B, split and multivariate testing on websitesnot Whatagraph
- Server-side experimentation and feature flaggingnot Whatagraph
- Personalising site content to visitor segmentsnot Whatagraph
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Whatagraph
- The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
- Only two plans exist and the Prime plan is custom priced with no published rate
- Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
- Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
- Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
- Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
- The free trial is 14 days
Convert
- Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
- Single Sign-On requires the Pro plan at $599 per month
- Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
- Phone support, change history and guided onboarding require Pro
- The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
- The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
- Listed prices exclude VAT, GST and other taxes, which are added at checkout
- Above 5 million monthly tested users there is no published rate
Pricing, plan by plan
Whatagraph
Free- FreeFree
- Up to 3 data sources
- Basic dashboards
- Daily updates
- Starter$99/month
- Up to 10 data sources
- Advanced dashboards
- Hourly updates
- Professional$299/month
- Unlimited data sources
- Real-time updates
- White-label
Convert
$1000/month- Professional$1000/month
- A/B testing
- Analytics
- API access
Which should you pick?
Choose Whatagraph if
- You need automated reporting.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want multi-channel integration.
Questions people ask
- Is Whatagraph or Convert better?
- Neither clearly leads. Whatagraph starts at Free and Convert at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Whatagraph or Convert?
- Whatagraph has a free tier; the other does not. Paid plans start at Free for Whatagraph and $1000/month for Convert.
- Does Whatagraph or Convert run on more platforms?
- Whatagraph runs on Web, Mobile, Api. Convert runs on Web.
- Can I use Whatagraph for free?
- Yes. Whatagraph has a free tier, so you can try it without paying. Convert starts at $1000/month.
- What is Whatagraph best used for?
- Whatagraph is most often used for automated client marketing reports for agencies, blending data from multiple ad platforms into one dashboard, white-labelled reporting under an agency's own branding. Of those, automated client marketing reports for agencies and blending data from multiple ad platforms into one dashboard are not what Convert is typically brought in for.
- What can Whatagraph do that Convert cannot?
- Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Convert covers A/B testing, Multivariate testing, Analytics, API access. Both handle Google Analytics.