Marketing & Analytics · head to head
Whatagraph vs Adverity
Whatagraph
Marketing & Analytics
Automated marketing reporting and analytics
- From
- Free
- Rated
- -
Adverity
Marketing & Analytics
Marketing intelligence platform for data-driven organizations
- From
- $999/month
- Rated
- -
The short version
- Only Whatagraph has a free tier, so it costs nothing to try first.
- Each has a real cost: Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown; Adverity no published pricing and no tiers; every quote is bespoke, which the vendor states plainly
- They diverge on capability: Whatagraph covers Automated reporting, Adverity covers Data aggregation.
Where they differ
Only the attributes on which Whatagraph and Adverity actually diverge.
| Attribute | Whatagraph | Adverity |
|---|---|---|
| Starting price | Free | $999/month |
| Free tier | Yes | No |
| Platforms | Web, Mobile, Api | Web, Api, Mobile |
| Founded | 2016 | 2014 |
Identical on both: pricing model (subscription), user rating (Not yet rated), category (Marketing & Analytics).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Whatagraph
- Automated reporting
- Multi-channel integration
- Data visualization
- PDF reports
- Real-time updates
- Historical tracking
- Anomaly detection
- Bing Ads
Only in Adverity
- Data aggregation
- Advanced analytics
- Predictive insights
- Automated alerts
- Report scheduling
- Data quality rules
- Attribution modeling
- Twitter Ads
Both cover
- Custom dashboards
- Google Analytics
- Google Ads
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- GDPR compliant
- Data encryption
What people use each for
The jobs each tool is most often brought in to do.
Whatagraph
- Automated client marketing reports for agenciesnot Adverity
- Blending data from multiple ad platforms into one dashboardnot Adverity
- White-labelled reporting under an agency's own brandingnot Adverity
Adverity
- Consolidating marketing data from many advertising platformsnot Whatagraph
- Transforming and harmonising campaign data across sourcesnot Whatagraph
- Monitoring data quality before it reaches reportingnot Whatagraph
- Feeding a BI tool or warehouse with marketing datanot Whatagraph
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Whatagraph
- The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
- Only two plans exist and the Prime plan is custom priced with no published rate
- Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
- Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
- Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
- Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
- The free trial is 14 days
Adverity
- No published pricing and no tiers; every quote is bespoke, which the vendor states plainly
- An ETL and data layer rather than a reporting tool, so it needs a BI destination alongside it
Pricing, plan by plan
Whatagraph
Free- FreeFree
- Up to 3 data sources
- Basic dashboards
- Daily updates
- Starter$99/month
- Up to 10 data sources
- Advanced dashboards
- Hourly updates
- Professional$299/month
- Unlimited data sources
- Real-time updates
- White-label
Adverity
$999/month- Starter$999/month
- Up to 10 data sources
- Custom dashboards
- Basic integrations
- Professional$2499/month
- Unlimited data sources
- Advanced analytics
- Premium integrations
- Enterprise$undefined/month
- Custom implementation
- Dedicated team
- Advanced security
Which should you pick?
Choose Whatagraph if
- You need automated reporting.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want multi-channel integration.
Choose Adverity if
- You need data aggregation.
- You work on Web, Api, Mobile.
- You also want advanced analytics.
Questions people ask
- Is Whatagraph or Adverity better?
- Neither clearly leads. Whatagraph starts at Free and Adverity at $999/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Whatagraph or Adverity?
- Whatagraph has a free tier; the other does not. Paid plans start at Free for Whatagraph and $999/month for Adverity.
- Does Whatagraph or Adverity run on more platforms?
- Whatagraph runs on Web, Mobile, Api. Adverity runs on Web, Api, Mobile.
- Can I use Whatagraph for free?
- Yes. Whatagraph has a free tier, so you can try it without paying. Adverity starts at $999/month.
- What is Whatagraph best used for?
- Whatagraph is most often used for automated client marketing reports for agencies, blending data from multiple ad platforms into one dashboard, white-labelled reporting under an agency's own branding. Of those, automated client marketing reports for agencies and blending data from multiple ad platforms into one dashboard are not what Adverity is typically brought in for.
- What can Whatagraph do that Adverity cannot?
- Whatagraph covers Automated reporting, Multi-channel integration, Data visualization, PDF reports. Adverity covers Data aggregation, Advanced analytics, Predictive insights, Automated alerts. Both handle Custom dashboards, Google Analytics, Google Ads, Facebook Ads.