Software · head to head
Sellfy vs Heartland Retail

Heartland Retail
Software
Omnichannel retail management platform
- From
- $150/month
- Rated
- -
The short version
- Only Sellfy has a free tier, so it costs nothing to try first.
- They diverge on capability: Sellfy covers Physical & digital products, Heartland Retail covers Point of sale.
Where they differ
Only the attributes on which Sellfy and Heartland Retail actually diverge.
| Attribute | Sellfy | Heartland Retail |
|---|---|---|
| Starting price | Free | $150/month |
| Free tier | Yes | No |
| Founded | 2013 | 1997 |
Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Sellfy
- Physical & digital products
- Membership/subscription sales
- Email marketing
- Marketing automation
- Affiliate program
- Mobile app
- Multi-currency support
Only in Heartland Retail
- Point of sale
- Omnichannel selling
- Inventory management
- Customer management
- Payment processing
- Employee management
- Reporting
Both cover
- Analytics
What people use each for
The jobs each tool is most often brought in to do.
Sellfy
- Selling digital downloads, subscriptions or print on demand goods from a hosted storefrontnot Heartland Retail
- Running a small creator store without building a sitenot Heartland Retail
Heartland Retail
No use cases recorded yet. See the Heartland Retail review.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Sellfy
- Every plan caps annual sales volume: $10k on Starter, $50k on Business and $200k on Premium
- Exceeding the cap forces a plan upgrade rather than an overage charge, so growth is a step change in cost
- Maximum file size per digital product is tied to the plan, at 10 GB, 15 GB and 20 GB
- Email marketing credits are metered per plan, from 2,000 to 50,000
- Cart abandonment, upselling and the affiliate programme all require the Business plan
- Payment processing fees from PayPal or Stripe are charged on top of the subscription
Heartland Retail
Nothing recorded yet. See the Heartland Retail review.
Pricing, plan by plan
Sellfy
Free- FreeFree
- Unlimited products
- Basic store
- Email support
- Pro$29/month
- All Free features
- Custom domain
- Email marketing
Heartland Retail
$150/month- Core$150/month
- POS system
- Inventory management
- Customer management
- Professional$350/month
- All Core features
- Omnichannel
- Advanced analytics
Which should you pick?
Choose Sellfy if
- You need physical & digital products.
- You want to start without paying.
- You also want membership/subscription sales.
Choose Heartland Retail if
- You need point of sale.
- You also want omnichannel selling.
Questions people ask
- Is Sellfy or Heartland Retail better?
- Neither clearly leads. Sellfy starts at Free and Heartland Retail at $150/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Sellfy or Heartland Retail?
- Sellfy has a free tier; the other does not. Paid plans start at Free for Sellfy and $150/month for Heartland Retail.
- Does Sellfy or Heartland Retail run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Sellfy for free?
- Yes. Sellfy has a free tier, so you can try it without paying. Heartland Retail starts at $150/month.
- What is Sellfy best used for?
- Sellfy is most often used for selling digital downloads, subscriptions or print on demand goods from a hosted storefront, running a small creator store without building a site. Of those, selling digital downloads, subscriptions or print on demand goods from a hosted storefront and running a small creator store without building a site are not what Heartland Retail is typically brought in for.
- What can Sellfy do that Heartland Retail cannot?
- Sellfy covers Physical & digital products, Membership/subscription sales, Email marketing, Marketing automation. Heartland Retail covers Point of sale, Omnichannel selling, Inventory management, Customer management. Both handle Analytics.

