Software · head to head
Sellfy vs Ecwid
The short version
- Each has a real cost: Sellfy every plan caps annual sales volume: $10k on Starter, $50k on Business and $200k on Premium; Ecwid the $5 a month Starter plan caps the catalogue at 10 products
- They diverge on capability: Sellfy covers Physical & digital products, Ecwid covers Omnichannel selling.
Where they differ
Only the attributes on which Sellfy and Ecwid actually diverge.
Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Sellfy
- Physical & digital products
- Membership/subscription sales
- Marketing automation
- Affiliate program
- Multi-currency support
Only in Ecwid
- Omnichannel selling
- Product catalog
- Payment processing
- Inventory management
- API access
Both cover
- Email marketing
- Analytics
- Mobile app
What people use each for
The jobs each tool is most often brought in to do.
Sellfy
- Selling digital downloads, subscriptions or print on demand goods from a hosted storefrontnot Ecwid
- Running a small creator store without building a sitenot Ecwid
Ecwid
- Adding a store to an existing website or social pagenot Sellfy
- Selling physical goods and digital downloads from one cataloguenot Sellfy
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Sellfy
- Every plan caps annual sales volume: $10k on Starter, $50k on Business and $200k on Premium
- Exceeding the cap forces a plan upgrade rather than an overage charge, so growth is a step change in cost
- Maximum file size per digital product is tied to the plan, at 10 GB, 15 GB and 20 GB
- Email marketing credits are metered per plan, from 2,000 to 50,000
- Cart abandonment, upselling and the affiliate programme all require the Business plan
- Payment processing fees from PayPal or Stripe are charged on top of the subscription
Ecwid
- The $5 a month Starter plan caps the catalogue at 10 products
- Staff accounts start at the Business plan, and are limited to 2 until the Unlimited plan
- Abandoned cart recovery requires the Business plan at $65 a month
- In person selling through POS integration is Unlimited only, at $149 a month
- The Venture plan at $35 a month still caps products at 100
Pricing, plan by plan
Sellfy
Free- FreeFree
- Unlimited products
- Basic store
- Email support
- Pro$29/month
- All Free features
- Custom domain
- Email marketing
Ecwid
Free- FreeFree
- Up to 10 products
- Basic storefront
- Standard payment methods
- Unlimited$99.08/month
- Unlimited products
- Advanced features
- Priority support
Which should you pick?
Choose Sellfy if
- You need physical & digital products.
- You want to start without paying.
- You also want membership/subscription sales.
Choose Ecwid if
- You need omnichannel selling.
- You want to start without paying.
- You also want product catalog.
Questions people ask
- Is Sellfy or Ecwid better?
- Neither clearly leads. Sellfy starts at Free and Ecwid at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Sellfy or Ecwid?
- Sellfy starts at Free and Ecwid at Free.
- Does Sellfy or Ecwid run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Sellfy for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Sellfy best used for?
- Sellfy is most often used for selling digital downloads, subscriptions or print on demand goods from a hosted storefront, running a small creator store without building a site. Of those, selling digital downloads, subscriptions or print on demand goods from a hosted storefront and running a small creator store without building a site are not what Ecwid is typically brought in for.
- What can Sellfy do that Ecwid cannot?
- Sellfy covers Physical & digital products, Membership/subscription sales, Marketing automation, Affiliate program. Ecwid covers Omnichannel selling, Product catalog, Payment processing, Inventory management. Both handle Email marketing, Analytics, Mobile app.


