Software · head to head
Ruler Analytics vs Crazy Egg
The short version
- Each has a real cost: Ruler Analytics no free plan or trial available, requiring custom quote for pricing; Crazy Egg the Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly
- They diverge on capability: Ruler Analytics covers Multi-touch attribution, Crazy Egg covers Heatmaps.
Where they differ
Only the attributes on which Ruler Analytics and Crazy Egg actually diverge.
| Attribute | Ruler Analytics | Crazy Egg |
|---|---|---|
| Starting price | £299/month | $29/month |
| Platforms | Web | Web, API |
| Founded | 2012 | 2006 |
Identical on both: pricing model (Unknown), free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Ruler Analytics
- Multi-touch attribution
- Call tracking
- Form tracking
- Revenue attribution
- Customer journey tracking
- CRM integration
- Marketing ROI
- Custom reporting
Only in Crazy Egg
- Heatmaps
- Scrollmaps
- Confetti Reports
- A/B Testing
- Session Recordings
- Shopify
- WordPress
- Squarespace
Both cover
- HubSpot
- Google Analytics
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Ruler Analytics
- Marketing attributionnot Crazy Egg
- ROI measurementnot Crazy Egg
- Lead trackingnot Crazy Egg
- Revenue attributionnot Crazy Egg
Crazy Egg
- Click, scroll and move heatmaps on a pagenot Ruler Analytics
- Session recordings to see where visitors strugglenot Ruler Analytics
- A/B testing page variantsnot Ruler Analytics
- Snapshot reports comparing behaviour over timenot Ruler Analytics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Ruler Analytics
- No free plan or trial available, requiring custom quote for pricing
- Advanced features like marketing mix modeling only available on Advanced plan at 1,499 GBP per month
- Pricing scales with monthly traffic volume, making costs unpredictable
- Setup requires manual integration with CRM and data sources
Crazy Egg
- The Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly
- All plans are billed annually rather than monthly
- There is no free tier, only a trial
- Reaching 500,000 pageviews means the Pro plan at $249 a month
Pricing, plan by plan
Ruler Analytics
£299/month- Small$299/month
- Up to 10,000 monthly visits
- Form tracking
- Call tracking
- Medium$499/month
- Up to 50,000 monthly visits
- Data-driven attribution
- Segmentation
- Advanced$1499/month
- 100k+ monthly visits
- Marketing mix modeling
- AI agents for analytics
Crazy Egg
$29/monthNo published plan breakdown. See the Crazy Egg review.
Which should you pick?
Choose Ruler Analytics if
- You need multi-touch attribution.
- You also want call tracking.
Questions people ask
- Is Ruler Analytics or Crazy Egg better?
- Neither clearly leads. Ruler Analytics starts at £299/month and Crazy Egg at $29/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Ruler Analytics or Crazy Egg?
- Ruler Analytics starts at £299/month and Crazy Egg at $29/month.
- Does Ruler Analytics or Crazy Egg run on more platforms?
- Ruler Analytics runs on Web. Crazy Egg runs on Web, API.
- What is Ruler Analytics best used for?
- Ruler Analytics is most often used for marketing attribution, roi measurement, lead tracking, revenue attribution. Of those, marketing attribution and roi measurement are not what Crazy Egg is typically brought in for.
- What can Ruler Analytics do that Crazy Egg cannot?
- Ruler Analytics covers Multi-touch attribution, Call tracking, Form tracking, Revenue attribution. Crazy Egg covers Heatmaps, Scrollmaps, Confetti Reports, A/B Testing. Both handle HubSpot, Google Analytics, Web support.
Answered from the vendors’ own pages
Ruler Analytics: What does Ruler Analytics track?
Ruler Analytics tracks forms, calls, live chat, offline conversions, and CRM data to connect marketing activity directly to revenue outcomes.
SourceCrazy Egg: How is Crazy Egg priced?
Crazy Egg starts at $29/month for 5,000 tracked pageviews and 50 recordings. Pricing scales to $599/month for Enterprise tier. A/B testing available from $99 plan up. Annual billing required with no monthly option. 30-day free trial available.
SourceRuler Analytics: Does Ruler Analytics offer a free plan?
No, Ruler Analytics does not offer a free plan. Pricing starts at 299 GBP per month for the Small plan supporting up to 10,000 monthly website visits.
SourceCrazy Egg: What features does Crazy Egg include?
Crazy Egg provides heatmaps showing user clicks and scrolls, session recordings, A/B testing from the Plus tier up, and unlimited domains and team members across all plans.
SourceRuler Analytics: What attribution models does Ruler Analytics support?
Ruler supports multi-touch attribution, data-driven attribution, impression attribution, and marketing mix modeling for measuring campaign ROI across channels.
SourceCrazy Egg: Does Crazy Egg offer a free trial?
Yes, Crazy Egg offers a 30-day free trial for all new users to test heatmaps and session recordings before committing to a paid plan.
Source