News & Media · head to head
Parse.ly vs ConvertKit
ConvertKit
News & Media
The creator platform for digital professionals
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Parse.ly pricing is by quote only: the pricing page names three tiers but publishes no rate, no minimum and no cost driver, and routes buyers to a demo booking; ConvertKit the free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying
- They diverge on capability: Parse.ly covers Content analytics, ConvertKit covers Email marketing.
Where they differ
Only the attributes on which Parse.ly and ConvertKit actually diverge.
| Attribute | Parse.ly | ConvertKit |
|---|---|---|
| Starting price | $500/month | On request |
| Pricing model | quote | subscription |
| Founded | 2011 | 2013 |
Identical on both: free tier (No), platforms (Web), user rating (Not yet rated), category (News & Media).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Parse.ly
- Content analytics
- Audience tracking
- Real-time metrics
- Recommendations
- Google Analytics
- GDPR
- Cloud deployment
- English language support
Only in ConvertKit
- Email marketing
- Landing pages
- Subscriber tagging
- Automation workflows
- Digital product sales
- Broadcast emails
- Subscriber segments
- Email templates
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Parse.ly
- Real time analytics on article and page performance for publishersnot ConvertKit
- Attributing conversions and subscriptions to contentnot ConvertKit
- Comparing audience engagement across authors, sections and channelsnot ConvertKit
ConvertKit
- Sending newsletters and email sequences to an audiencenot Parse.ly
- Selling paid subscriptions and digital products to a mailing listnot Parse.ly
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Parse.ly
- Pricing is by quote only: the pricing page names three tiers but publishes no rate, no minimum and no cost driver, and routes buyers to a demo booking
- Conversions and attribution reporting require the Content Value tier rather than the entry tier
- Geographic segmentation and video tracking require the top Content Advocacy tier
ConvertKit
- The free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying
- The free plan is a single user, and the Creator plan at $33 a month allows two
- Subscriber signals, engagement analytics and paid recommendations are Pro only, at $66 a month
- A/B testing is capped at 2 subject lines below Pro, which allows 5
- Paid pricing is banded by subscriber count, so the published figures apply only at the smallest band
Pricing, plan by plan
Parse.ly
$500/month- Standard$500/month
- Content analytics
- Audience insights
ConvertKit
On request- Creator$29/month
- Up to 10K subscribers
- Email campaigns
- Landing pages
- Creator Pro$79/month
- Unlimited subscribers
- Advanced automation
- Digital products
Which should you pick?
Questions people ask
- Is Parse.ly or ConvertKit better?
- Neither clearly leads. Parse.ly starts at $500/month and ConvertKit at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Parse.ly or ConvertKit?
- Parse.ly starts at $500/month and ConvertKit at On request.
- Does Parse.ly or ConvertKit run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is Parse.ly best used for?
- Parse.ly is most often used for real time analytics on article and page performance for publishers, attributing conversions and subscriptions to content, comparing audience engagement across authors, sections and channels. Of those, real time analytics on article and page performance for publishers and attributing conversions and subscriptions to content are not what ConvertKit is typically brought in for.
- What can Parse.ly do that ConvertKit cannot?
- Parse.ly covers Content analytics, Audience tracking, Real-time metrics, Recommendations. ConvertKit covers Email marketing, Landing pages, Subscriber tagging, Automation workflows. Both handle Web support.