Software · head to head
mParticle vs Integromat
mParticle
Software
The customer data platform for multi-channel marketing
- From
- $500/month
- Rated
- -
The short version
- Only Integromat has a free tier, so it costs nothing to try first.
- Each has a real cost: mParticle no pricing is published at any level, and the page offers only a pricing request or a sales conversation; Integromat the free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying
- They diverge on capability: mParticle covers Data collection, Integromat covers Visual workflow builder.
Where they differ
Only the attributes on which mParticle and Integromat actually diverge.
| Attribute | mParticle | Integromat |
|---|---|---|
| Starting price | $500/month | Free |
| Free tier | No | Yes |
| Platforms | Web, Mobile | Web, Api |
Identical on both: pricing model (usage-based), user rating (Not yet rated), category (Unknown), founded (2013).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in mParticle
- Data collection
- Audience building
- Segmentation
- Data governance
- Real-time sync
- Privacy management
- Analytics
- 100+ integrations
Only in Integromat
- Visual workflow builder
- Webhooks
- Data transformation
- Error handling
- Conditional logic
- Scheduling
- Team collaboration
- 1000+ apps
Both cover
- GDPR
- Cloud deployment
- Web support
- Multiple language support
What people use each for
The jobs each tool is most often brought in to do.
mParticle
- Collecting customer event data once and routing it to many destinationsnot Integromat
- Building a customer data platform across web, mobile and server sourcesnot Integromat
Integromat
- Building automated workflows between SaaS applications without codenot mParticle
- Moving and transforming data between tools on a schedule or triggernot mParticle
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
mParticle
- No pricing is published at any level, and the page offers only a pricing request or a sales conversation
- No free tier, minimum commitment or cost driver is stated anywhere on the pricing page
Integromat
- The free plan enforces a 15 minute minimum interval between runs, so nothing near real time is possible without paying
- Free is limited to 2 active scenarios, a 5 MB file size and 7 days of execution logs
- Billing is per credit where each module action counts as one, so a scenario with many steps consumes credits far faster than its run count suggests
- Make API access requires a paid plan
- Priority execution and full text log search are Pro features
- Overage protection is Enterprise only, so cheaper plans can run up charges
Pricing, plan by plan
mParticle
$500/month- Starter$500/month
- Basic features
- Email support
- Professional$1500/month
- Advanced features
- Priority support
- Enterprise$5000/month
- Custom solutions
- Dedicated support
Integromat
Free- FreeFree
- 1000 operations
- 10 scenarios
- Core$10/month
- 10000 operations
- 100 scenarios
- Pro$25/month
- Unlimited operations
- Unlimited scenarios
Which should you pick?
Choose mParticle if
- You need data collection.
- You work on Web, Mobile.
- You also want audience building.
Choose Integromat if
- You need visual workflow builder.
- You want to start without paying.
- You work on Web, Api.
- You also want webhooks.
Questions people ask
- Is mParticle or Integromat better?
- Neither clearly leads. mParticle starts at $500/month and Integromat at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, mParticle or Integromat?
- Integromat has a free tier; the other does not. Paid plans start at $500/month for mParticle and Free for Integromat.
- Does mParticle or Integromat run on more platforms?
- mParticle runs on Web, Mobile. Integromat runs on Web, Api.
- Can I use Integromat for free?
- Yes. Integromat has a free tier, so you can try it without paying. mParticle starts at $500/month.
- What is mParticle best used for?
- mParticle is most often used for collecting customer event data once and routing it to many destinations, building a customer data platform across web, mobile and server sources. Of those, collecting customer event data once and routing it to many destinations and building a customer data platform across web, mobile and server sources are not what Integromat is typically brought in for.
- What can mParticle do that Integromat cannot?
- mParticle covers Data collection, Audience building, Segmentation, Data governance. Integromat covers Visual workflow builder, Webhooks, Data transformation, Error handling. Both handle GDPR, Cloud deployment, Web support, Multiple language support.