Software · head to head
mParticle vs Hevo Data
mParticle
Software
The customer data platform for multi-channel marketing
- From
- $500/month
- Rated
- -
The short version
- Only Hevo Data has a free tier, so it costs nothing to try first.
- Each has a real cost: mParticle no pricing is published at any level, and the page offers only a pricing request or a sales conversation; Hevo Data billed on events ingested rather than on connectors or seats, so the bill tracks how chatty the sources are
- They diverge on capability: mParticle covers Data collection, Hevo Data covers No-code pipeline builder.
Where they differ
Only the attributes on which mParticle and Hevo Data actually diverge.
Identical on both: pricing model (usage-based), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in mParticle
- Data collection
- Audience building
- Segmentation
- Data governance
- Privacy management
- Analytics
- 100+ integrations
- Marketing platforms
Only in Hevo Data
- No-code pipeline builder
- Data validation
- Error handling
- Monitoring
- Data transformation
- Scheduling
- 150+ sources
- SaaS apps
Both cover
- Real-time sync
- SOC2
- GDPR
- Cloud deployment
- Web support
- Multiple language support
What people use each for
The jobs each tool is most often brought in to do.
mParticle
- Collecting customer event data once and routing it to many destinationsnot Hevo Data
- Building a customer data platform across web, mobile and server sourcesnot Hevo Data
Hevo Data
- Managed data pipelines from SaaS sources and databases into a warehousenot mParticle
- Replicating production data for analytics without writing connectorsnot mParticle
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
mParticle
- No pricing is published at any level, and the page offers only a pricing request or a sales conversation
- No free tier, minimum commitment or cost driver is stated anywhere on the pricing page
Hevo Data
- Billed on events ingested rather than on connectors or seats, so the bill tracks how chatty the sources are
- The free plan allows 1M events a month and the Starter plan starts at $265 a month billed annually
- Event volume is a priced tier inside each plan, at 5M, 20M or 50M on Starter
- Usage above the plan quota is charged as on demand on top of the subscription, and the overage rate is not published anywhere on the pricing page
- Paying monthly rather than annually raises Starter from $265 to $299
Pricing, plan by plan
mParticle
$500/month- Starter$500/month
- Basic features
- Email support
- Professional$1500/month
- Advanced features
- Priority support
- Enterprise$5000/month
- Custom solutions
- Dedicated support
Hevo Data
Free- FreeFree
- 1 pipeline
- Limited data
- Starter$199/month
- Multiple pipelines
- Email support
- Professional$499/month
- Unlimited pipelines
- Priority support
Which should you pick?
Choose mParticle if
- You need data collection.
- You work on Web, Mobile.
- You also want audience building.
Choose Hevo Data if
- You need no-code pipeline builder.
- You want to start without paying.
- You work on Web, Cloud.
- You also want data validation.
Questions people ask
- Is mParticle or Hevo Data better?
- Neither clearly leads. mParticle starts at $500/month and Hevo Data at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, mParticle or Hevo Data?
- Hevo Data has a free tier; the other does not. Paid plans start at $500/month for mParticle and Free for Hevo Data.
- Does mParticle or Hevo Data run on more platforms?
- mParticle runs on Web, Mobile. Hevo Data runs on Web, Cloud.
- Can I use Hevo Data for free?
- Yes. Hevo Data has a free tier, so you can try it without paying. mParticle starts at $500/month.
- What is mParticle best used for?
- mParticle is most often used for collecting customer event data once and routing it to many destinations, building a customer data platform across web, mobile and server sources. Of those, collecting customer event data once and routing it to many destinations and building a customer data platform across web, mobile and server sources are not what Hevo Data is typically brought in for.
- What can mParticle do that Hevo Data cannot?
- mParticle covers Data collection, Audience building, Segmentation, Data governance. Hevo Data covers No-code pipeline builder, Data validation, Error handling, Monitoring. Both handle Real-time sync, SOC2, GDPR, Cloud deployment.