Software · head to head
mParticle vs Fivetran
mParticle
Software
The customer data platform for multi-channel marketing
- From
- $500/month
- Rated
- -
The short version
- Only Fivetran has a free tier, so it costs nothing to try first.
- Each has a real cost: mParticle no pricing is published at any level, and the page offers only a pricing request or a sales conversation; Fivetran billed on monthly active rows, so the bill tracks how much source data changes rather than how much is stored or queried
- They diverge on capability: mParticle covers Data collection, Fivetran covers Automated data pipeline.
Where they differ
Only the attributes on which mParticle and Fivetran actually diverge.
Identical on both: pricing model (usage-based), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in mParticle
- Data collection
- Audience building
- Segmentation
- Data governance
- Privacy management
- Analytics
- 100+ integrations
- Marketing platforms
Only in Fivetran
- Automated data pipeline
- Change Data Capture
- Data transformation
- Monitoring
- Data quality
- Scheduling
- Notifications
- 500+ connectors
Both cover
- Real-time sync
- SOC2
- GDPR
- HIPAA
- Cloud deployment
- Web support
- Multiple language support
What people use each for
The jobs each tool is most often brought in to do.
mParticle
- Collecting customer event data once and routing it to many destinationsnot Fivetran
- Building a customer data platform across web, mobile and server sourcesnot Fivetran
Fivetran
- Managed data pipelines from SaaS sources into a warehousenot mParticle
- Keeping a warehouse in sync with production databases without writing connectorsnot mParticle
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
mParticle
- No pricing is published at any level, and the page offers only a pricing request or a sales conversation
- No free tier, minimum commitment or cost driver is stated anywhere on the pricing page
Fivetran
- Billed on monthly active rows, so the bill tracks how much source data changes rather than how much is stored or queried
- Each connection follows its own cost curve, so total spend is hard to predict before running a pipeline
- The free plan allows 500,000 monthly active rows, 3,500 activation rows and 5,000 model runs
- Transformations are metered separately, from $0.01 per model run above 5,000 down to $0.002 above 100,000
- A schema change upstream that touches many rows raises the bill without any change on the customer's side
Pricing, plan by plan
mParticle
$500/month- Starter$500/month
- Basic features
- Email support
- Professional$1500/month
- Advanced features
- Priority support
- Enterprise$5000/month
- Custom solutions
- Dedicated support
Fivetran
Free- FreeFree
- Limited connectors
- Basic support
- Standard$300/month
- 500+ connectors
- Priority support
- Enterprise$1000/month
- Custom connectors
- Dedicated support
Which should you pick?
Choose mParticle if
- You need data collection.
- You work on Web, Mobile.
- You also want audience building.
Choose Fivetran if
- You need automated data pipeline.
- You want to start without paying.
- You work on Web, Cloud.
- You also want change data capture.
Questions people ask
- Is mParticle or Fivetran better?
- Neither clearly leads. mParticle starts at $500/month and Fivetran at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, mParticle or Fivetran?
- Fivetran has a free tier; the other does not. Paid plans start at $500/month for mParticle and Free for Fivetran.
- Does mParticle or Fivetran run on more platforms?
- mParticle runs on Web, Mobile. Fivetran runs on Web, Cloud.
- Can I use Fivetran for free?
- Yes. Fivetran has a free tier, so you can try it without paying. mParticle starts at $500/month.
- What is mParticle best used for?
- mParticle is most often used for collecting customer event data once and routing it to many destinations, building a customer data platform across web, mobile and server sources. Of those, collecting customer event data once and routing it to many destinations and building a customer data platform across web, mobile and server sources are not what Fivetran is typically brought in for.
- What can mParticle do that Fivetran cannot?
- mParticle covers Data collection, Audience building, Segmentation, Data governance. Fivetran covers Automated data pipeline, Change Data Capture, Data transformation, Monitoring. Both handle Real-time sync, SOC2, GDPR, HIPAA.