Software · head to head
MailerLite vs EmailOctopus
The short version
- Each has a real cost: MailerLite free plan caps at 250 subscribers, 2,500 monthly emails and 2 user seats; EmailOctopus paid plans scale from about $4 to $19 per month by subscriber count, and the free plan caps at 2,500 subscribers and 10,000 emails per month
Where they differ
Only the attributes on which MailerLite and EmailOctopus actually diverge.
| Attribute | MailerLite | EmailOctopus |
|---|
Identical on both: starting price (Free), pricing model (freemium), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Unknown).
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
MailerLite
- Free plan caps at 250 subscribers, 2,500 monthly emails and 2 user seats
- Comfort plan is limited to 3 user seats; unlimited seats require the Power plan
- Pricing scales with subscriber count and email volume rather than a flat seat rate, and resets to the plan's subscriber ceiling each billing anniversary
- Annual billing earns only a 10% discount versus monthly, smaller than many competitors' annual discounts
EmailOctopus
- Paid plans scale from about $4 to $19 per month by subscriber count, and the free plan caps at 2,500 subscribers and 10,000 emails per month
Pricing, plan by plan
MailerLite
FreeNo published plan breakdown. See the MailerLite review.
EmailOctopus
FreeNo published plan breakdown. See the EmailOctopus review.
Which should you pick?
Questions people ask
- Is MailerLite or EmailOctopus better?
- Neither clearly leads. MailerLite starts at Free and EmailOctopus at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, MailerLite or EmailOctopus?
- MailerLite starts at Free and EmailOctopus at Free.
- Does MailerLite or EmailOctopus run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use MailerLite for free?
- Both have a free tier, so you can try either at no cost before committing.