Software · head to head
Magento vs Ecwid
The short version
- Each has a real cost: Magento magento Open Source is available under the OSL v3 license as a free self-hosted edition, but Adobe sells a separate proprietary Adobe Commerce edition with additional B2B, page builder and cloud features not included in the open source code; Ecwid the $5 a month Starter plan caps the catalogue at 10 products
- They diverge on capability: Magento covers Multi-store management, Ecwid covers Omnichannel selling.
Where they differ
Only the attributes on which Magento and Ecwid actually diverge.
Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Magento
- Multi-store management
- Advanced product catalog
- Customer segmentation
- Order management system
- Progressive Web App
- GraphQL API
- Security & compliance
Only in Ecwid
- Omnichannel selling
- Product catalog
- Payment processing
- Email marketing
- Analytics
- Mobile app
- API access
Both cover
- Inventory management
What people use each for
The jobs each tool is most often brought in to do.
Magento
No use cases recorded yet. See the Magento review.
Ecwid
- Adding a store to an existing website or social pagenot Magento
- Selling physical goods and digital downloads from one cataloguenot Magento
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Magento
- Magento Open Source is available under the OSL v3 license as a free self-hosted edition, but Adobe sells a separate proprietary Adobe Commerce edition with additional B2B, page builder and cloud features not included in the open source code
Ecwid
- The $5 a month Starter plan caps the catalogue at 10 products
- Staff accounts start at the Business plan, and are limited to 2 until the Unlimited plan
- Abandoned cart recovery requires the Business plan at $65 a month
- In person selling through POS integration is Unlimited only, at $149 a month
- The Venture plan at $35 a month still caps products at 100
Pricing, plan by plan
Magento
Free- Magento Open SourceFree
- Unlimited products
- Multiple storefronts
- Advanced marketing
- Adobe Commerce$20000/year
- All Open Source features
- 24/7 enterprise support
- Managed cloud hosting
Ecwid
Free- FreeFree
- Up to 10 products
- Basic storefront
- Standard payment methods
- Unlimited$99.08/month
- Unlimited products
- Advanced features
- Priority support
Which should you pick?
Choose Magento if
- You need multi-store management.
- You want to start without paying.
- You also want advanced product catalog.
Choose Ecwid if
- You need omnichannel selling.
- You want to start without paying.
- You also want product catalog.
Questions people ask
- Is Magento or Ecwid better?
- Neither clearly leads. Magento starts at Free and Ecwid at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Magento or Ecwid?
- Magento starts at Free and Ecwid at Free.
- Does Magento or Ecwid run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Magento for free?
- Both have a free tier, so you can try either at no cost before committing.
- What can Magento do that Ecwid cannot?
- Magento covers Multi-store management, Advanced product catalog, Customer segmentation, Order management system. Ecwid covers Omnichannel selling, Product catalog, Payment processing, Email marketing. Both handle Inventory management.