Software · head to head
Kissmetrics vs Attribution
A
Attribution
Software
First-party data marketing attribution platform
- From
- $2000/month
- Rated
- -
The short version
- They diverge on capability: Kissmetrics covers Customer analytics, Attribution covers First-party data attribution.
Where they differ
Only the attributes on which Kissmetrics and Attribution actually diverge.
| Attribute | Kissmetrics | Attribution |
|---|---|---|
| Starting price | $500/month | $2000/month |
| Pricing model | quote | subscription |
| Platforms | Web | Web, Mobile, Api |
| Founded | 2009 | 2020 |
Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Kissmetrics
- Customer analytics
- Behavioral tracking
- Cohort analysis
- Funnel analysis
- GDPR
- Cloud deployment
- Web support
- English language support
Only in Attribution
- First-party data attribution
- Multi-touch attribution
- Privacy-compliant tracking
- Real-time insights
- Conversion tracking
- Channel attribution
- Custom reporting
- API access
Both cover
- Salesforce
What people use each for
The jobs each tool is most often brought in to do.
Kissmetrics
- Product and behavioural analytics tracking user eventsnot Attribution
- Analysing funnels and cohorts across a customer journeynot Attribution
Attribution
- Marketing attributionnot Kissmetrics
- ROI trackingnot Kissmetrics
- Privacy-compliant trackingnot Kissmetrics
- First-party datanot Kissmetrics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Kissmetrics
- Overages are added automatically to the next invoice rather than blocked, so exceeding an event allowance bills without a decision point
- The free plan allows 100,000 events a month
- Per event rates fall with volume, from $0.20 per 1,000 events on Growth to $0.10 on Gold, so smaller customers pay double per event
- The vendor states Growth, Silver and Gold are the identical product, so the paid tiers differ only in unit price and volume
- Anything above 5 million events is custom priced
Attribution
Nothing recorded yet. See the Attribution review.
Pricing, plan by plan
Kissmetrics
$500/month- Professional$500/month
- Customer analytics
- Behavioral tracking
Attribution
$2000/month- Starter$2000/month
- Up to 5 channels
- Basic attribution
- Monthly reports
- Professional$5000/month
- Unlimited channels
- Advanced attribution
- Weekly reports
- Enterprise$undefined/month
- Custom implementation
- Real-time attribution
- Dedicated support
Which should you pick?
Choose Kissmetrics if
- You need customer analytics.
- You also want behavioral tracking.
Choose Attribution if
- You need first-party data attribution.
- You work on Web, Mobile, Api.
- You also want multi-touch attribution.
Questions people ask
- Is Kissmetrics or Attribution better?
- Neither clearly leads. Kissmetrics starts at $500/month and Attribution at $2000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Kissmetrics or Attribution?
- Kissmetrics starts at $500/month and Attribution at $2000/month.
- Does Kissmetrics or Attribution run on more platforms?
- Kissmetrics runs on Web. Attribution runs on Web, Mobile, Api.
- What is Kissmetrics best used for?
- Kissmetrics is most often used for product and behavioural analytics tracking user events, analysing funnels and cohorts across a customer journey. Of those, product and behavioural analytics tracking user events and analysing funnels and cohorts across a customer journey are not what Attribution is typically brought in for.
- What can Kissmetrics do that Attribution cannot?
- Kissmetrics covers Customer analytics, Behavioral tracking, Cohort analysis, Funnel analysis. Attribution covers First-party data attribution, Multi-touch attribution, Privacy-compliant tracking, Real-time insights. Both handle Salesforce.