Business Intelligence · head to head
Google Data Studio vs Dundas BI

Google Data Studio
Business Intelligence
Free data visualization by Google
- From
- Free
- Rated
- -

Dundas BI
Business Intelligence
Flexible business intelligence platform
- From
- $500/month
- Rated
- -
The short version
- Only Google Data Studio has a free tier, so it costs nothing to try first.
- Each has a real cost: Google Data Studio google Data Studio has been renamed Looker Studio; the vendor's own landing page states it is free to use ("It's easy and free"), with no enterprise pricing tier visible on the consumer product itself.; Dundas BI the published Embedded BI Package starts from about $4,738.70 USD per month billed annually for 8 core capacity
- They diverge on capability: Google Data Studio covers Free Platform, Dundas BI covers White-labeling.
Where they differ
Only the attributes on which Google Data Studio and Dundas BI actually diverge.
| Attribute | Google Data Studio | Dundas BI |
|---|---|---|
| Starting price | Free | $500/month |
| Pricing model | free | subscription |
| Free tier | Yes | No |
| Platforms | Web | Web, Embedded, Mobile |
| Founded | 1998 | 1992 |
Identical on both: user rating (Not yet rated), category (Business Intelligence).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Google Data Studio
- Free Platform
- Real-time Collaboration
- Data Blending
- Sharing
- Google Analytics
- BigQuery
- Google Sheets
- YouTube
Only in Dundas BI
- White-labeling
- Embedded Analytics
- Data Preparation
- API
- SQL Server
- Oracle
- PostgreSQL
- Azure
Both cover
- Custom Visualizations
- MySQL
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Google Data Studio
- Self-service analyticsnot Dundas BI
- Data explorationnot Dundas BI
- Ad-hoc reportingnot Dundas BI
- Collaborative analysisnot Dundas BI
- Embedded analyticsnot Dundas BI
Dundas BI
- Embedding dashboards and analytics inside another applicationnot Google Data Studio
- Self service business intelligence and ad hoc reportingnot Google Data Studio
- Building custom data visualisations against open BI APIsnot Google Data Studio
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Google Data Studio
- Google Data Studio has been renamed Looker Studio; the vendor's own landing page states it is free to use ("It's easy and free"), with no enterprise pricing tier visible on the consumer product itself.
Dundas BI
- The published Embedded BI Package starts from about $4,738.70 USD per month billed annually for 8 core capacity
- That figure reflects a limited time 35 percent promotional discount rather than list price
- Licensing is by CPU core capacity rather than by user, so cost scales with server hardware
- Dundas is now part of insightsoftware following acquisition
- The page states that a pricing plan is worked out together with the vendor rather than published as a rate card
Pricing, plan by plan
Google Data Studio
Free- FreeFree
- Unlimited Reports
- Data Connectors
- Collaboration
Dundas BI
$500/month- Professional$500/month
- Full Platform
- Embedding
- Support
- EnterpriseFree
- Unlimited Users
- Multi-tenant
- Premium Support
Which should you pick?
Choose Google Data Studio if
- You need free platform.
- You want to start without paying.
- You also want real-time collaboration.
Choose Dundas BI if
- You need white-labeling.
- You work on Web, Embedded, Mobile.
- You also want embedded analytics.
Questions people ask
- Is Google Data Studio or Dundas BI better?
- Neither clearly leads. Google Data Studio starts at Free and Dundas BI at $500/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Google Data Studio or Dundas BI?
- Google Data Studio has a free tier; the other does not. Paid plans start at Free for Google Data Studio and $500/month for Dundas BI.
- Does Google Data Studio or Dundas BI run on more platforms?
- Google Data Studio runs on Web. Dundas BI runs on Web, Embedded, Mobile.
- Can I use Google Data Studio for free?
- Yes. Google Data Studio has a free tier, so you can try it without paying. Dundas BI starts at $500/month.
- What is Google Data Studio best used for?
- Google Data Studio is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis. Of those, self-service analytics and data exploration are not what Dundas BI is typically brought in for.
- What can Google Data Studio do that Dundas BI cannot?
- Google Data Studio covers Free Platform, Real-time Collaboration, Data Blending, Sharing. Dundas BI covers White-labeling, Embedded Analytics, Data Preparation, API. Both handle Custom Visualizations, MySQL, Web support.
