Business Intelligence · head to head
Google Data Studio vs ChartMogul
Google Data Studio
Business Intelligence
Free data visualization by Google
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Google Data Studio google Data Studio has been renamed Looker Studio; the vendor's own landing page states it is free to use ("It's easy and free"), with no enterprise pricing tier visible on the consumer product itself.; ChartMogul the free tier stops at $10K MRR, so it lapses precisely as a company starts to matter
- They diverge on capability: Google Data Studio covers Free Platform, ChartMogul covers MRR Analytics.
Where they differ
Only the attributes on which Google Data Studio and ChartMogul actually diverge.
| Attribute | Google Data Studio | ChartMogul |
|---|---|---|
| Pricing model | free | freemium |
| Platforms | Web | Web, Api |
| Founded | 1998 | 2014 |
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Business Intelligence).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Google Data Studio
- Free Platform
- Real-time Collaboration
- Custom Visualizations
- Data Blending
- Sharing
- Google Analytics
- BigQuery
- Google Sheets
Only in ChartMogul
- MRR Analytics
- Churn Analysis
- Cohort Analysis
- Customer Segmentation
- Revenue Recognition
- Stripe
- Chargebee
- Recurly
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Google Data Studio
- Self-service analyticsnot ChartMogul
- Data explorationnot ChartMogul
- Ad-hoc reportingnot ChartMogul
- Collaborative analysisnot ChartMogul
- Embedded analyticsnot ChartMogul
ChartMogul
- MRR trackingnot Google Data Studio
- Churn analysisnot Google Data Studio
- Revenue analyticsnot Google Data Studio
- Subscription metricsnot Google Data Studio
- Financial forecastingnot Google Data Studio
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Google Data Studio
- Google Data Studio has been renamed Looker Studio; the vendor's own landing page states it is free to use ("It's easy and free"), with no enterprise pricing tier visible on the consumer product itself.
ChartMogul
- The free tier stops at $10K MRR, so it lapses precisely as a company starts to matter
- Starter is capped at 3 team members and a single billing system connection
- Two-way CRM sync and warehouse integration require the Pro tier
- Pricing scales with your ARR rather than with usage, so the bill rises as the business grows
- Enterprise starts at $19,900 a year and is required above $10M ARR
Pricing, plan by plan
Google Data Studio
Free- FreeFree
- Unlimited Reports
- Data Connectors
- Collaboration
ChartMogul
Free- LaunchFree
- Under $10k MRR
- Core Metrics
- Basic Support
- Scale$100/month
- Advanced Analytics
- Segmentation
- API Access
Which should you pick?
Choose Google Data Studio if
- You need free platform.
- You want to start without paying.
- You also want real-time collaboration.
Choose ChartMogul if
- You need mrr analytics.
- You want to start without paying.
- You work on Web, Api.
- You also want churn analysis.
Questions people ask
- Is Google Data Studio or ChartMogul better?
- Neither clearly leads. Google Data Studio starts at Free and ChartMogul at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Google Data Studio or ChartMogul?
- Google Data Studio starts at Free and ChartMogul at Free.
- Does Google Data Studio or ChartMogul run on more platforms?
- Google Data Studio runs on Web. ChartMogul runs on Web, Api.
- Can I use Google Data Studio for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Google Data Studio best used for?
- Google Data Studio is most often used for self-service analytics, data exploration, ad-hoc reporting, collaborative analysis. Of those, self-service analytics and data exploration are not what ChartMogul is typically brought in for.
- What can Google Data Studio do that ChartMogul cannot?
- Google Data Studio covers Free Platform, Real-time Collaboration, Custom Visualizations, Data Blending. ChartMogul covers MRR Analytics, Churn Analysis, Cohort Analysis, Customer Segmentation. Both handle Web support.