FullStory vs Contentful
A comprehensive head-to-head comparison of two leading e-commerce solutions in 2026. Compare features, pricing, ratings, and more to find the right fit.
Quick Verdict
Choose FullStory if you need Session replay and prefer a free starting option. Choose Contentful if you prioritize Content modeling and want a free tier to start. FullStory has a higher user rating (4.6 vs 4.3).
FullStory vs Contentful: At a Glance
| Criteria | FullStory | Contentful |
|---|---|---|
| User Rating | 4.6 | 4.3 |
| Pricing | Free | Free |
| Pricing Model | custom | usage-based |
| Free Plan | ||
| Platforms | Web, Mobile, Api | Api, Web, Mobile |
| Category | E-commerce | E-commerce |
| Founded | 2014 | 2013 |
Feature Comparison: FullStory vs Contentful
| Feature | FullStory | Contentful |
|---|---|---|
| Session replay | ||
| Heatmaps | ||
| Conversion funnels | ||
| User journey mapping | ||
| Error tracking | ||
| Frustration signals | ||
| Search functionality | ||
| Custom events | ||
| Slack | ||
| Jira | ||
| Google Analytics | ||
| Segment | ||
| Salesforce | ||
| Zendesk | ||
| Intercom | ||
| Content modeling | ||
| RESTful APIs | ||
| GraphQL API | ||
| Webhooks | ||
| Rich text editor | ||
| Asset management | ||
| Multi-language support | ||
| Version control | ||
| Gatsby | ||
| Next.js | ||
| Nuxt.js | ||
| Commerce Layer | ||
| Algolia | ||
| Netlify | ||
| Vercel |
FullStory vs Contentful: Pricing Breakdown
FullStory Pricing
Model: custom
- 1,000 sessions/month
- 14-day data retention
- Basic analytics
- Session replay
- Custom sessions
- 3-month retention
- Advanced analytics
- Heatmaps
- Unlimited sessions
- Custom retention
- Advanced privacy controls
- API access
Contentful Pricing
Model: usage-based
- 5 users
- 2 locales
- Content delivery API
- Community support
- 20 users
- 2 locales included
- Webhooks
- Custom roles
- Unlimited users
- SSO
- 99.95% SLA
- Premium support
Pros and Cons
FullStory
Pros
- Highly rated by users (4.6/5)
- Free plan available to get started
- Available on 3 platforms (Web, Mobile, Api)
- Rich feature set with 15+ capabilities
- Strong Session replay functionality
- Strong Heatmaps functionality
Cons
- May require time to learn advanced features
Contentful
Pros
- Highly rated by users (4.3/5)
- Free plan available to get started
- Available on 3 platforms (Api, Web, Mobile)
- Rich feature set with 15+ capabilities
- Strong Content modeling functionality
- Strong RESTful APIs functionality
Cons
- May require time to learn advanced features
Who Should Use FullStory vs Contentful?
Choose FullStory if you:
- Need Session replay
- Want to start for free
- Work primarily on Web and Mobile
- Value Heatmaps
Choose Contentful if you:
- Need Content modeling
- Want to start for free
- Work primarily on Api and Web
- Value RESTful APIs
Frequently Asked Questions: FullStory vs Contentful
Is FullStory better than Contentful?
It depends on your needs. FullStory has a 4.6/5 user rating while Contentful has 4.3/5. FullStory excels in Session replay and Heatmaps, while Contentful stands out with Content modeling and RESTful APIs. Consider your budget (Free vs Free), platform needs, and specific feature requirements.
Which is cheaper, FullStory or Contentful?
FullStory offers a free plan and starts at Free. Contentful offers a free plan and starts at Free. Compare the specific plan features to determine the best value for your use case.
Can I use FullStory and Contentful together?
While both are e-commerce tools, some teams use complementary software together. Check each product's API and integration capabilities for compatibility. However, most users find that one solution covers their core e-commerce needs.
What are the main differences between FullStory and Contentful?
The key differences include: pricing model (custom vs usage-based), platform support (Web, Mobile, Api vs Api, Web, Mobile), and feature focus. FullStory emphasizes Session replay, Heatmaps, Conversion funnels while Contentful focuses on Content modeling, RESTful APIs, GraphQL API. User ratings differ slightly: 4.6 vs 4.3 out of 5.
Ready to choose?
Explore detailed reviews, user ratings, and pricing for both FullStory and Contentful.