Softwr

Affiliate Marketing · head to head

Friendbuy vs ClickMagick

Friendbuy logo

Friendbuy

Affiliate Marketing

Referral and loyalty platform for DTC brands

From
$249/month
Rated
-
Full reviewWebsite
ClickMagick logo

ClickMagick

Affiliate Marketing

Click tracking and conversion attribution

From
$49/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Friendbuy no public pricing; requires sales call which makes it difficult to compare costs; ClickMagick the entry Starter plan is $79 a month and tracks 10,000 visitors
  • They diverge on capability: Friendbuy covers Referral programs, ClickMagick covers Click tracking.

Where they differ

Only the attributes on which Friendbuy and ClickMagick actually diverge.

Attributes where Friendbuy and ClickMagick differ
AttributeFriendbuyClickMagick
Starting price$249/month$49/month
Founded20102013

Identical on both: pricing model (subscription), free tier (No), platforms (Web), user rating (Not yet rated), category (Affiliate Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Friendbuy

  • Referral programs
  • Loyalty programs
  • A/B testing
  • Fraud detection
  • Attribution tracking
  • Klaviyo
  • Attentive
  • Yotpo

Only in ClickMagick

  • Click tracking
  • Conversion tracking
  • Link cloaking
  • Split testing
  • Bot filtering
  • ClickFunnels
  • Facebook Ads
  • Google Ads

Both cover

  • Shopify
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Friendbuy

  • affiliate marketing managementnot ClickMagick
  • Workflow automationnot ClickMagick
  • Reportingnot ClickMagick

ClickMagick

  • Tracking clicks and conversions across advertising campaignsnot Friendbuy
  • Attributing sales to traffic sources and funnelsnot Friendbuy

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Friendbuy

  • No public pricing; requires sales call which makes it difficult to compare costs
  • Custom pricing can be expensive, especially for additional currencies or features
  • Low level of customization makes it difficult to implement seamlessly and maintain brand consistency
  • Customer support only available via email with slow response times
  • Rewards require manual processing and approval rather than automatic distribution
  • Tracking accuracy issues where referred customers sometimes marked as existing customers

ClickMagick

  • The entry Starter plan is $79 a month and tracks 10,000 visitors
  • Additional sites or stores are $40 a month each and are not available on Starter at all
  • Visitor allowances jump by a factor of ten between tiers, at 10,000, 100,000 and 1,000,000, so a site between two tiers pays for the higher one
  • No overage rate is published, so exceeding an allowance has no stated cost
  • The lower advertised rates require paying a year up front

Pricing, plan by plan

Friendbuy

$249/month
  • Starter$249/month
    • Referral program
    • Basic analytics
    • Email support

ClickMagick

$49/month
  • Starter$49/month
    • 10,000 clicks
    • Link tracking
    • Basic features

Which should you pick?

Choose Friendbuy if

  • You need referral programs.
  • You also want loyalty programs.
Friendbuy review

Choose ClickMagick if

  • You need click tracking.
  • You also want conversion tracking.
ClickMagick review

Questions people ask

Is Friendbuy or ClickMagick better?
Neither clearly leads. Friendbuy starts at $249/month and ClickMagick at $49/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Friendbuy or ClickMagick?
Friendbuy starts at $249/month and ClickMagick at $49/month.
Does Friendbuy or ClickMagick run on more platforms?
Both run on Web, so platform support will not decide this one for you.
What is Friendbuy best used for?
Friendbuy is most often used for affiliate marketing management, workflow automation, reporting. Of those, affiliate marketing management and workflow automation are not what ClickMagick is typically brought in for.
What can Friendbuy do that ClickMagick cannot?
Friendbuy covers Referral programs, Loyalty programs, A/B testing, Fraud detection. ClickMagick covers Click tracking, Conversion tracking, Link cloaking, Split testing. Both handle Shopify, Web support.

Answered from the vendors’ own pages

Friendbuy: What is Friendbuy's pricing model?

Friendbuy uses custom quote-based pricing with no publicly listed rates. Starting point is approximately $3,000 annually, with costs varying based on traffic volume, features needed, and onboarding requirements. Annual contracts are required.

Source
Friendbuy: Does Friendbuy offer a free trial?

Friendbuy does not offer a free trial. Prospective customers must contact sales for a demo and quote. There is no self-serve signup or trial period available.

Source
Friendbuy: Does Friendbuy offer referral and loyalty programs?

Yes. Friendbuy bundles both referral and loyalty program features together. You cannot purchase referral features alone and must pay for the complete suite.

Source
Friendbuy: What integrations does Friendbuy support?

Friendbuy integrates with major e-commerce platforms including Shopify, WooCommerce, and BigCommerce, plus marketing tools like Klaviyo, Braze, and Segment.

Source
Friendbuy: Are rewards processed automatically in Friendbuy?

Activity is tracked automatically, but rewards are processed manually, requiring administrator action to approve and distribute rewards to referrers.

Source
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Related pages

More on Friendbuy

More on ClickMagick

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