News & Media · head to head
ConvertKit vs Business Wire
ConvertKit
News & Media
The creator platform for digital professionals
- From
- On request
- Rated
- -
Business Wire
News & Media
Global news distribution and regulatory disclosure
- From
- On request
- Rated
- -
The short version
- They diverge on capability: ConvertKit covers Email marketing, Business Wire covers News distribution.
Where they differ
Only the attributes on which ConvertKit and Business Wire actually diverge.
| Attribute | ConvertKit | Business Wire |
|---|---|---|
| Pricing model | subscription | usage-based |
| Founded | 2013 | 1961 |
Identical on both: starting price (On request), free tier (No), platforms (Web), user rating (Not yet rated), category (News & Media).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in ConvertKit
- Email marketing
- Landing pages
- Subscriber tagging
- Automation workflows
- Digital product sales
- Broadcast emails
- Subscriber segments
- Email templates
Only in Business Wire
- News distribution
- SEC/SEDAR filing
- Multimedia support
- Tradeshownews
- News analytics
- Bloomberg Terminal
- Thomson Reuters
- Google Finance
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
ConvertKit
- Sending newsletters and email sequences to an audiencenot Business Wire
- Selling paid subscriptions and digital products to a mailing listnot Business Wire
Business Wire
- Earnings releasesnot ConvertKit
- SEC filingsnot ConvertKit
- Corporate announcementsnot ConvertKit
- Product launchesnot ConvertKit
- M&A newsnot ConvertKit
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
ConvertKit
- The free Newsletter plan allows only one basic visual automation, so sequences beyond a single flow require paying
- The free plan is a single user, and the Creator plan at $33 a month allows two
- Subscriber signals, engagement analytics and paid recommendations are Pro only, at $66 a month
- A/B testing is capped at 2 subject lines below Pro, which allows 5
- Paid pricing is banded by subscriber count, so the published figures apply only at the smallest band
Business Wire
Nothing recorded yet. See the Business Wire review.
Pricing, plan by plan
ConvertKit
On request- Creator$29/month
- Up to 10K subscribers
- Email campaigns
- Landing pages
- Creator Pro$79/month
- Unlimited subscribers
- Advanced automation
- Digital products
Business Wire
On request- US Local$525/one-time
- Local distribution
- Online posting
- Basic analytics
- US Regional$875/one-time
- Regional distribution
- Wire services
- Enhanced analytics
- US National$1525/one-time
- National distribution
- Full wire coverage
- Premium analytics
- GlobalFree
- International reach
- Translation services
- Custom circuits
Which should you pick?
Choose Business Wire if
- You need news distribution.
- You also want sec/sedar filing.
Questions people ask
- Is ConvertKit or Business Wire better?
- Neither clearly leads. ConvertKit starts at On request and Business Wire at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, ConvertKit or Business Wire?
- ConvertKit starts at On request and Business Wire at On request.
- Does ConvertKit or Business Wire run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- What is ConvertKit best used for?
- ConvertKit is most often used for sending newsletters and email sequences to an audience, selling paid subscriptions and digital products to a mailing list. Of those, sending newsletters and email sequences to an audience and selling paid subscriptions and digital products to a mailing list are not what Business Wire is typically brought in for.
- What can ConvertKit do that Business Wire cannot?
- ConvertKit covers Email marketing, Landing pages, Subscriber tagging, Automation workflows. Business Wire covers News distribution, SEC/SEDAR filing, Multimedia support, Tradeshownews. Both handle Web support.