Nonprofit & Fundraising · head to head
Virtuous vs Google Nonprofit Tools
Virtuous
Nonprofit & Fundraising
CRM designed for faith-based and mission-driven organizations
- From
- On request
- Rated
- -
Google Nonprofit Tools
Nonprofit & Fundraising
Free Google tools for nonprofits
- From
- Free
- Rated
- -
The short version
- Only Google Nonprofit Tools has a free tier, so it costs nothing to try first.
- Each has a real cost: Virtuous the pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing; Google Nonprofit Tools governmental entities and organizations are not eligible
- They diverge on capability: Virtuous covers Donor management, Google Nonprofit Tools covers Email and collaboration.
Where they differ
Only the attributes on which Virtuous and Google Nonprofit Tools actually diverge.
| Attribute | Virtuous | Google Nonprofit Tools |
|---|---|---|
| Starting price | On request | Free |
| Pricing model | subscription | free |
| Free tier | No | Yes |
| Founded | 2013 | 1998 |
Identical on both: platforms (Web, IOS, Android), user rating (Not yet rated), category (Nonprofit & Fundraising).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Virtuous
- Donor management
- Volunteer tracking
- Giving analysis
- Ministry management
- Stripe
- PayPal
- Mailchimp
- Slack
Only in Google Nonprofit Tools
- Email and collaboration
- Cloud storage
- Ad Grants
- Analytics
- YouTube
- Search Console
- Google Workspace apps
- Zapier
Both cover
- Web support
- IOS support
- Android support
What people use each for
The jobs each tool is most often brought in to do.
Virtuous
- Donor management and pipeline tracking for mid-sized and large nonprofitsnot Google Nonprofit Tools
- Marketing automation and supporter journeys tied to giving datanot Google Nonprofit Tools
- Online donation forms and giving pages connected to the CRMnot Google Nonprofit Tools
Google Nonprofit Tools
- Getting Google Workspace, Ad Grants and YouTube nonprofit features for a registered charitynot Virtuous
- Running a donation-funded organization on Google's productivity and advertising tools at reduced costnot Virtuous
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Virtuous
- The pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing
- Tier eligibility is set by the nonprofit's own annual fundraising revenue, with a $5 million threshold separating Platform from Enterprise
- CRM+, Raise, Insights, Analytics, Volunteer and Momentum are packaged as separate products, each with its own Request Pricing button
- Momentum, the AI fundraising agent, is sold separately from the CRM rather than included
Google Nonprofit Tools
- Governmental entities and organizations are not eligible
- Hospitals and health care organizations are not eligible, although their associated charitable arms or foundations are
- Schools, academic institutions and universities are not eligible, although the philanthropic arms of educational organizations are
- The organization must be registered as a charitable organization in one of the specific countries or regions where Google for Nonprofits has launched
- Eligibility requirements vary by country, and every account must pass verification before access is granted
Pricing, plan by plan
Virtuous
On request- Starter$99/month
- Donor management
- Volunteer tracking
- Advanced$199/month
- Giving analysis
- Ministry management
- Email campaigns
Google Nonprofit Tools
Free- Nonprofit ProgramFree
- Google Workspace
- Gmail
- Drive
Which should you pick?
Choose Virtuous if
- You need donor management.
- You work on Web, IOS, Android.
- You also want volunteer tracking.
Choose Google Nonprofit Tools if
- You need email and collaboration.
- You want to start without paying.
- You work on Web, IOS, Android.
- You also want cloud storage.
Questions people ask
- Is Virtuous or Google Nonprofit Tools better?
- Neither clearly leads. Virtuous starts at On request and Google Nonprofit Tools at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Virtuous or Google Nonprofit Tools?
- Google Nonprofit Tools has a free tier; the other does not. Paid plans start at On request for Virtuous and Free for Google Nonprofit Tools.
- Does Virtuous or Google Nonprofit Tools run on more platforms?
- Both run on Web, IOS, Android, so platform support will not decide this one for you.
- Can I use Google Nonprofit Tools for free?
- Yes. Google Nonprofit Tools has a free tier, so you can try it without paying. Virtuous starts at On request.
- What is Virtuous best used for?
- Virtuous is most often used for donor management and pipeline tracking for mid-sized and large nonprofits, marketing automation and supporter journeys tied to giving data, online donation forms and giving pages connected to the crm. Of those, donor management and pipeline tracking for mid-sized and large nonprofits and marketing automation and supporter journeys tied to giving data are not what Google Nonprofit Tools is typically brought in for.
- What can Virtuous do that Google Nonprofit Tools cannot?
- Virtuous covers Donor management, Volunteer tracking, Giving analysis, Ministry management. Google Nonprofit Tools covers Email and collaboration, Cloud storage, Ad Grants, Analytics. Both handle Web support, IOS support, Android support.