Nonprofit & Fundraising · head to head
Virtuous vs Facebook Fundraisers
Virtuous
Nonprofit & Fundraising
CRM designed for faith-based and mission-driven organizations
- From
- On request
- Rated
- -
Facebook Fundraisers
Nonprofit & Fundraising
Integrated fundraising on Facebook
- From
- Free
- Rated
- -
The short version
- Only Facebook Fundraisers has a free tier, so it costs nothing to try first.
- Each has a real cost: Virtuous the pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing; Facebook Fundraisers no donor email collection unless donor explicitly opts in, limiting donor stewardship and relationship-building
- They diverge on capability: Virtuous covers Donor management, Facebook Fundraisers covers Campaign creation.
Where they differ
Only the attributes on which Virtuous and Facebook Fundraisers actually diverge.
| Attribute | Virtuous | Facebook Fundraisers |
|---|---|---|
| Starting price | On request | Free |
| Pricing model | subscription | Unknown |
| Free tier | No | Yes |
| Founded | 2013 | 2004 |
Identical on both: platforms (Web, IOS, Android), user rating (Not yet rated), category (Nonprofit & Fundraising).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Virtuous
- Donor management
- Volunteer tracking
- Giving analysis
- Ministry management
- Stripe
- PayPal
- Mailchimp
- Slack
Only in Facebook Fundraisers
- Campaign creation
- Donation collection
- Social sharing
- Donation tracking
- Team fundraising
- Facebook Pages
- Messenger
Both cover
- Web support
- IOS support
- Android support
What people use each for
The jobs each tool is most often brought in to do.
Virtuous
- Donor management and pipeline tracking for mid-sized and large nonprofitsnot Facebook Fundraisers
- Marketing automation and supporter journeys tied to giving datanot Facebook Fundraisers
- Online donation forms and giving pages connected to the CRMnot Facebook Fundraisers
Facebook Fundraisers
- Business operationsnot Virtuous
- Productivitynot Virtuous
- Automationnot Virtuous
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Virtuous
- The pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing
- Tier eligibility is set by the nonprofit's own annual fundraising revenue, with a $5 million threshold separating Platform from Enterprise
- CRM+, Raise, Insights, Analytics, Volunteer and Momentum are packaged as separate products, each with its own Request Pricing button
- Momentum, the AI fundraising agent, is sold separately from the CRM rather than included
Facebook Fundraisers
- No donor email collection unless donor explicitly opts in, limiting donor stewardship and relationship-building
- Slow payouts of 15-45 days for enrolled nonprofits, up to 90 days for unenrolled organizations
- No recurring giving option after discontinuation in 2023, limiting lifetime donor value
- Limited customization and branding control compared to dedicated fundraising platforms
- Not available in European Economic Area countries as of July 1, 2024
Pricing, plan by plan
Virtuous
On request- Starter$99/month
- Donor management
- Volunteer tracking
- Advanced$199/month
- Giving analysis
- Ministry management
- Email campaigns
Facebook Fundraisers
Free- Standard$undefined/mo
- Donation collection
- Birthday fundraisers
- Matching donations on Instagram
Which should you pick?
Choose Virtuous if
- You need donor management.
- You work on Web, IOS, Android.
- You also want volunteer tracking.
Choose Facebook Fundraisers if
- You need campaign creation.
- You want to start without paying.
- You work on Web, iOS, Android.
- You also want donation collection.
Questions people ask
- Is Virtuous or Facebook Fundraisers better?
- Neither clearly leads. Virtuous starts at On request and Facebook Fundraisers at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Virtuous or Facebook Fundraisers?
- Facebook Fundraisers has a free tier; the other does not. Paid plans start at On request for Virtuous and Free for Facebook Fundraisers.
- Does Virtuous or Facebook Fundraisers run on more platforms?
- Virtuous runs on Web, IOS, Android. Facebook Fundraisers runs on Web, iOS, Android.
- Can I use Facebook Fundraisers for free?
- Yes. Facebook Fundraisers has a free tier, so you can try it without paying. Virtuous starts at On request.
- What is Virtuous best used for?
- Virtuous is most often used for donor management and pipeline tracking for mid-sized and large nonprofits, marketing automation and supporter journeys tied to giving data, online donation forms and giving pages connected to the crm. Of those, donor management and pipeline tracking for mid-sized and large nonprofits and marketing automation and supporter journeys tied to giving data are not what Facebook Fundraisers is typically brought in for.
- What can Virtuous do that Facebook Fundraisers cannot?
- Virtuous covers Donor management, Volunteer tracking, Giving analysis, Ministry management. Facebook Fundraisers covers Campaign creation, Donation collection, Social sharing, Donation tracking. Both handle Web support, IOS support, Android support.
Answered from the vendors’ own pages
Facebook Fundraisers: Are there any fees for Facebook Fundraisers for nonprofits?
Meta covers payment processing fees for 501(c)(3) nonprofits in the US, UK, Canada, and Australia. However, PayPal Giving Fund, which processes all donations, applies 1.99% + $0.49 per donation in the US. For eligible nonprofits, Meta covers these fees, so the nonprofit keeps 100% of donations.
SourceFacebook Fundraisers: When will I receive my donations?
Enrolled nonprofits receive donations within 15-45 days. Unenrolled organizations wait up to 90 days. Payouts go through PayPal Giving Fund.
SourceFacebook Fundraisers: Can I collect donor email addresses?
No. Facebook only provides the donor's name and donation amount unless the donor explicitly opts in to share their email during the donation process.
SourceFacebook Fundraisers: Does Facebook Fundraisers support recurring monthly donations?
No. Native recurring giving was discontinued in October 2023. Donors can only make one-time contributions.
SourceFacebook Fundraisers: What platforms can I use to fundraise on?
Facebook Fundraisers are available on Facebook Pages, Instagram, and WhatsApp for verified 501(c)(3) nonprofits in the US, UK, Canada, and Australia. Donors can contribute via donation buttons on posts, stories, live streams, and matching donation features on Instagram.
Source