Nonprofit & Fundraising · head to head
Virtuous vs EveryAction
Virtuous
Nonprofit & Fundraising
CRM designed for faith-based and mission-driven organizations
- From
- On request
- Rated
- -
EveryAction
Nonprofit & Fundraising
Integrated CRM and digital marketing for nonprofits
- From
- On request
- Rated
- -
The short version
- Each has a real cost: Virtuous the pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing; EveryAction now sold as part of Bonterra rather than as EveryAction; everyaction.com redirects to bonterratech.com
- They diverge on capability: Virtuous covers Volunteer tracking, EveryAction covers Email campaigns.
Where they differ
Only the attributes on which Virtuous and EveryAction actually diverge.
| Attribute | Virtuous | EveryAction |
|---|---|---|
| Platforms | Web, IOS, Android | Web, Mobile-responsive |
| Founded | 2013 | 2007 |
Identical on both: starting price (On request), pricing model (subscription), free tier (No), user rating (Not yet rated), category (Nonprofit & Fundraising).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Virtuous
- Volunteer tracking
- Giving analysis
- Ministry management
- Mailchimp
- Slack
- IOS support
- Android support
Only in EveryAction
- Email campaigns
- Digital marketing
- Multi-channel engagement
- Reporting
- Salesforce
- Zapier
- Mobile-responsive support
Both cover
- Donor management
- Stripe
- PayPal
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Virtuous
- Donor management and pipeline tracking for mid-sized and large nonprofitsnot EveryAction
- Marketing automation and supporter journeys tied to giving datanot EveryAction
- Online donation forms and giving pages connected to the CRMnot EveryAction
EveryAction
- Business operationsnot Virtuous
- Productivitynot Virtuous
- Automationnot Virtuous
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Virtuous
- The pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing
- Tier eligibility is set by the nonprofit's own annual fundraising revenue, with a $5 million threshold separating Platform from Enterprise
- CRM+, Raise, Insights, Analytics, Volunteer and Momentum are packaged as separate products, each with its own Request Pricing button
- Momentum, the AI fundraising agent, is sold separately from the CRM rather than included
EveryAction
- Now sold as part of Bonterra rather than as EveryAction; everyaction.com redirects to bonterratech.com
- Pricing is not published
Pricing, plan by plan
Virtuous
On request- Starter$99/month
- Donor management
- Volunteer tracking
- Advanced$199/month
- Giving analysis
- Ministry management
- Email campaigns
EveryAction
On request- Professional$90/month
- Donor management
- Email campaigns
- EnterpriseFree
- Advanced integrations
- Custom reporting
- Dedicated support
Which should you pick?
Choose Virtuous if
- You need volunteer tracking.
- You work on Web, IOS, Android.
- You also want giving analysis.
Choose EveryAction if
- You need email campaigns.
- You work on Web, Mobile-responsive.
- You also want digital marketing.
Questions people ask
- Is Virtuous or EveryAction better?
- Neither clearly leads. Virtuous starts at On request and EveryAction at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Virtuous or EveryAction?
- Virtuous starts at On request and EveryAction at On request.
- Does Virtuous or EveryAction run on more platforms?
- Virtuous runs on Web, IOS, Android. EveryAction runs on Web, Mobile-responsive.
- What is Virtuous best used for?
- Virtuous is most often used for donor management and pipeline tracking for mid-sized and large nonprofits, marketing automation and supporter journeys tied to giving data, online donation forms and giving pages connected to the crm. Of those, donor management and pipeline tracking for mid-sized and large nonprofits and marketing automation and supporter journeys tied to giving data are not what EveryAction is typically brought in for.
- What can Virtuous do that EveryAction cannot?
- Virtuous covers Volunteer tracking, Giving analysis, Ministry management, Mailchimp. EveryAction covers Email campaigns, Digital marketing, Multi-channel engagement, Reporting. Both handle Donor management, Stripe, PayPal, Web support.