Nonprofit & Fundraising · head to head
Virtuous vs Charity Navigator
Virtuous
Nonprofit & Fundraising
CRM designed for faith-based and mission-driven organizations
- From
- On request
- Rated
- -
Charity Navigator
Nonprofit & Fundraising
Nonprofit intelligence and rating platform
- From
- Free
- Rated
- -
The short version
- Only Charity Navigator has a free tier, so it costs nothing to try first.
- Each has a real cost: Virtuous the pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing; Charity Navigator charity Navigator is a free 501(c)(3) nonprofit service funded by donor donations rather than charging the charities it rates, so it has no vendor pricing model to compare (own about-us page).
- They diverge on capability: Virtuous covers Donor management, Charity Navigator covers Nonprofit ratings.
Where they differ
Only the attributes on which Virtuous and Charity Navigator actually diverge.
| Attribute | Virtuous | Charity Navigator |
|---|---|---|
| Starting price | On request | Free |
| Pricing model | subscription | free |
| Free tier | No | Yes |
| Platforms | Web, IOS, Android | Web, Mobile-responsive |
| Founded | 2013 | 2001 |
Identical on both: user rating (Not yet rated), category (Nonprofit & Fundraising).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Virtuous
- Donor management
- Volunteer tracking
- Giving analysis
- Ministry management
- Stripe
- PayPal
- Mailchimp
- Slack
Only in Charity Navigator
- Nonprofit ratings
- Financial analysis
- Donor reviews
- Impact metrics
- Fundraising data
- GiveWell
- BBB Wise Giving Alliance
- Mobile-responsive support
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Virtuous
- Donor management and pipeline tracking for mid-sized and large nonprofitsnot Charity Navigator
- Marketing automation and supporter journeys tied to giving datanot Charity Navigator
- Online donation forms and giving pages connected to the CRMnot Charity Navigator
Charity Navigator
- Business operationsnot Virtuous
- Productivitynot Virtuous
- Automationnot Virtuous
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Virtuous
- The pricing page publishes no rate, no minimum and no cost driver for any product; every tier says Request Pricing
- Tier eligibility is set by the nonprofit's own annual fundraising revenue, with a $5 million threshold separating Platform from Enterprise
- CRM+, Raise, Insights, Analytics, Volunteer and Momentum are packaged as separate products, each with its own Request Pricing button
- Momentum, the AI fundraising agent, is sold separately from the CRM rather than included
Charity Navigator
- Charity Navigator is a free 501(c)(3) nonprofit service funded by donor donations rather than charging the charities it rates, so it has no vendor pricing model to compare (own about-us page).
Pricing, plan by plan
Virtuous
On request- Starter$99/month
- Donor management
- Volunteer tracking
- Advanced$199/month
- Giving analysis
- Ministry management
- Email campaigns
Charity Navigator
Free- Free ProfileFree
- Nonprofit profile
- Ratings
- Financial data
Which should you pick?
Choose Virtuous if
- You need donor management.
- You work on Web, IOS, Android.
- You also want volunteer tracking.
Choose Charity Navigator if
- You need nonprofit ratings.
- You want to start without paying.
- You work on Web, Mobile-responsive.
- You also want financial analysis.
Questions people ask
- Is Virtuous or Charity Navigator better?
- Neither clearly leads. Virtuous starts at On request and Charity Navigator at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Virtuous or Charity Navigator?
- Charity Navigator has a free tier; the other does not. Paid plans start at On request for Virtuous and Free for Charity Navigator.
- Does Virtuous or Charity Navigator run on more platforms?
- Virtuous runs on Web, IOS, Android. Charity Navigator runs on Web, Mobile-responsive.
- Can I use Charity Navigator for free?
- Yes. Charity Navigator has a free tier, so you can try it without paying. Virtuous starts at On request.
- What is Virtuous best used for?
- Virtuous is most often used for donor management and pipeline tracking for mid-sized and large nonprofits, marketing automation and supporter journeys tied to giving data, online donation forms and giving pages connected to the crm. Of those, donor management and pipeline tracking for mid-sized and large nonprofits and marketing automation and supporter journeys tied to giving data are not what Charity Navigator is typically brought in for.
- What can Virtuous do that Charity Navigator cannot?
- Virtuous covers Donor management, Volunteer tracking, Giving analysis, Ministry management. Charity Navigator covers Nonprofit ratings, Financial analysis, Donor reviews, Impact metrics. Both handle Web support.