Software · head to head
Tealium vs Celigo
Tealium
Software
The customer data platform built for data-driven marketing
- From
- $1000/month
- Rated
- -
Celigo
Software
The iPaaS platform for mid-market and enterprise
- From
- $400/month
- Rated
- -
The short version
- Each has a real cost: Tealium tealium's historical Tag Management pricing was tiered by monthly visit volume rather than by feature set alone: Bronze was $149/month capped at 20,000 visits, Silver $249/month capped at 40,000 visits, and Gold $449/month capped at 75,000 visits, so cost scaled with traffic even before adding users or tags (archived pricing page, 14 March 2015); Celigo prices are not published on any of the three editions
- They diverge on capability: Tealium covers Data collection, Celigo covers App integration.
Where they differ
Only the attributes on which Tealium and Celigo actually diverge.
Identical on both: pricing model (subscription), free tier (No), platforms (Web, Mobile), user rating (Not yet rated), category (Unknown), founded (2008).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Tealium
- Data collection
- Tag management
- Audience segmentation
- Activation
- Privacy management
- Real-time personalization
- 1000+ integrations
- Advertising platforms
Only in Celigo
- App integration
- Process automation
- Master data management
- API management
- Workflow builder
- Error handling
- 800+ apps
- Custom APIs
Both cover
- Analytics
- SOC2
- GDPR
- Cloud deployment
- Web support
- Mobile support
- Multiple language support
What people use each for
The jobs each tool is most often brought in to do.
Tealium
- Workflow Automationnot Celigo
- Data Integrationnot Celigo
- Process Automationnot Celigo
- App Integrationnot Celigo
- API Connectivitynot Celigo
Celigo
- Integrating NetSuite with ecommerce and CRM systemsnot Tealium
- Prebuilt integration templates between common business applicationsnot Tealium
- Building custom flows between internal systemsnot Tealium
- Governance and auditability over integrations on the higher editionsnot Tealium
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Tealium
- Tealium's historical Tag Management pricing was tiered by monthly visit volume rather than by feature set alone: Bronze was $149/month capped at 20,000 visits, Silver $249/month capped at 40,000 visits, and Gold $449/month capped at 75,000 visits, so cost scaled with traffic even before adding users or tags (archived pricing page, 14 March 2015)
Celigo
- Prices are not published on any of the three editions
- Billed on endpoints and flows, so the cost is driven by how many systems you connect rather than by volume through them
- API Builder, lookup caching and a sandbox all require the Professional edition
- Single sign-on is optional on Standard and included from Professional up
- Unlimited endpoints and the full governance features are Enterprise only
Pricing, plan by plan
Tealium
$1000/month- Starter$1000/month
- Basic CDP features
- Professional$3000/month
- Advanced features
- Priority support
- Enterprise$10000/month
- Custom solutions
- Dedicated support
Celigo
$400/month- Growth$400/month
- 50 integrations
- Basic support
- Scale$1200/month
- Unlimited integrations
- Priority support
- Enterprise$3000/month
- Custom solutions
- Dedicated support
Which should you pick?
Choose Tealium if
- You need data collection.
- You work on Web, Mobile.
- You also want tag management.
Choose Celigo if
- You need app integration.
- You work on Web, Mobile.
- You also want process automation.
Questions people ask
- Is Tealium or Celigo better?
- Neither clearly leads. Tealium starts at $1000/month and Celigo at $400/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Tealium or Celigo?
- Tealium starts at $1000/month and Celigo at $400/month.
- Does Tealium or Celigo run on more platforms?
- Both run on Web, Mobile, so platform support will not decide this one for you.
- What is Tealium best used for?
- Tealium is most often used for workflow automation, data integration, process automation, app integration. Of those, workflow automation and data integration are not what Celigo is typically brought in for.
- What can Tealium do that Celigo cannot?
- Tealium covers Data collection, Tag management, Audience segmentation, Activation. Celigo covers App integration, Process automation, Master data management, API management. Both handle Analytics, SOC2, GDPR, Cloud deployment.