Beauty & Salon · head to head
Squire vs Bookeo
Bookeo
Beauty & Salon
Appointment scheduling for service businesses
- From
- $14.95/month
- Rated
- -
The short version
- Each has a real cost: Squire booking fees of $1-3 per appointment add significant cost beyond subscription, increasing total cost of ownership; Bookeo every plan caps monthly bookings: 200 on Solo at $14.95, 1,000 on Small and Standard, 2,000 on Large and 3,000 on X-Large at $119.95
- They diverge on capability: Squire covers Online booking, Bookeo covers Online booking widget.
Where they differ
Only the attributes on which Squire and Bookeo actually diverge.
Identical on both: free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated), category (Beauty & Salon).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Squire
- Online booking
- Walk-in queue
- Point of sale
- Team management
- Instant payouts
- Client app
- Marketing tools
- Business analytics
Only in Bookeo
- Online booking widget
- Calendar management
- Payment integration
- Email reminders
- SMS reminders
- Custom booking forms
- Staff scheduling
- Reporting
Both cover
- PCI DSS
- SSL encryption
- Cloud deployment
- Web support
- Ios support
- Android support
What people use each for
The jobs each tool is most often brought in to do.
Squire
- Barbershop managementnot Bookeo
- Walk-in handlingnot Bookeo
- Team payrollnot Bookeo
- Client bookingnot Bookeo
Bookeo
- Online appointment booking for consultants, therapists and photographersnot Squire
- Managing staff calendars and per consultant availabilitynot Squire
- Collecting digital waivers and sending SMS booking remindersnot Squire
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Squire
- Booking fees of $1-3 per appointment add significant cost beyond subscription, increasing total cost of ownership
- Limited to barbershops and beauty salons; not suitable for other service industries
- Walk-in and waitlist features only available on higher-tier plans, limiting functionality for drop-in appointments
- POS system tightly integrated; cannot use with alternative payment processors or systems
- Customer data locked into Squire platform with limited export options
Bookeo
- Every plan caps monthly bookings: 200 on Solo at $14.95, 1,000 on Small and Standard, 2,000 on Large and 3,000 on X-Large at $119.95
- The Solo plan at $14.95 per month allows only 1 consultant and 1 staff login
- Small at $29.95 and Standard at $39.95 both allow 1,000 bookings per month, so the extra $10 buys staff seats rather than capacity
- SMS and fax messages are a paid add on starting at $0.09 per credit with bundles from $5 for 40 credits
- Digital waivers are a separate add on starting at $9 per month for 200 waivers
Pricing, plan by plan
Squire
$30/monthNo published plan breakdown. See the Squire review.
Bookeo
$14.95/month- Solo$14.95/month
- 1 staff member
- Online booking
- Email reminders
- Small$29.95/month
- Up to 3 staff
- All Solo features
- SMS reminders
- Standard$39.95/month
- Up to 20 staff
- All Small features
- Advanced reporting
Which should you pick?
Choose Squire if
- You need online booking.
- You work on Web, Ios, Android.
- You also want walk-in queue.
Choose Bookeo if
- You need online booking widget.
- You work on Web, Ios, Android.
- You also want calendar management.
Questions people ask
- Is Squire or Bookeo better?
- Neither clearly leads. Squire starts at $30/month and Bookeo at $14.95/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Squire or Bookeo?
- Squire starts at $30/month and Bookeo at $14.95/month.
- Does Squire or Bookeo run on more platforms?
- Both run on Web, Ios, Android, so platform support will not decide this one for you.
- What is Squire best used for?
- Squire is most often used for barbershop management, walk-in handling, team payroll, client booking. Of those, barbershop management and walk-in handling are not what Bookeo is typically brought in for.
- What can Squire do that Bookeo cannot?
- Squire covers Online booking, Walk-in queue, Point of sale, Team management. Bookeo covers Online booking widget, Calendar management, Payment integration, Email reminders. Both handle PCI DSS, SSL encryption, Cloud deployment, Web support.
Answered from the vendors’ own pages
Squire: What are Squire's pricing tiers?
Squire offers Pro plans starting at $30/month for independent barbers, Pro-Complete at $100/month for full shops, Executive tiers at $100-150/month, and Titan at $250/month. All include scheduling, POS, and customer management features.
SourceSquire: Does Squire charge booking fees?
Yes, Squire charges customers $1-3 per booking for online scheduling, in addition to the monthly subscription cost. This is a key cost factor beyond the base subscription.
SourceSquire: What integrations does Squire support?
Squire integrates with Square, QuickBooks, Google Calendar, and Stripe. It also offers an API for custom integrations and works with Zapier to connect to hundreds of other applications.
SourceSquire: What core features does Squire provide?
Squire includes online appointment scheduling, integrated POS system, customer relationship management, loyalty reward programs, promo codes, and automated text reminders.
SourceSquire: Does Squire support walk-in customers?
Yes, Squire supports walk-in booking through its waitlist feature, which is available on all plans except the basic Pro tier.
SourceSquire: Who founded Squire and how is it backed?
Squire was founded by Songe LaRon and Dave Salvant in 2016. The company raised $162M in funding as of February 2026 and achieved a $750M valuation in 2021.
Source