Software · head to head
Squire vs Belliata
The short version
- Only Belliata has a free tier, so it costs nothing to try first.
- Each has a real cost: Squire booking fees of $1-3 per appointment add significant cost beyond subscription, increasing total cost of ownership; Belliata an archive capture of belliata.com/pricing from 11 December 2023 shows a Free plan (forever, no cost) as one of the named tiers, but the paid tier prices rendered as unreadable/broken text in the captured HTML so no paid figure can be quoted
- They diverge on capability: Squire covers Walk-in queue, Belliata covers Calendar management.
Where they differ
Only the attributes on which Squire and Belliata actually diverge.
Identical on both: platforms (Web, Ios, Android), user rating (Not yet rated), category (Unknown), founded (2015).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Squire
- Walk-in queue
- Point of sale
- Team management
- Instant payouts
- Client app
- Marketing tools
- Yelp
Only in Belliata
- Calendar management
- Client database
- Marketing automation
- Staff management
- Custom branding
- Multi-language support
- Google Calendar
Both cover
- Online booking
- Business analytics
- SSL encryption
- Cloud deployment
- Web support
- Ios support
- Android support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Squire
- Barbershop managementnot Belliata
- Walk-in handlingnot Belliata
- Team payrollnot Belliata
- Client bookingnot Belliata
Belliata
- Premium booking experiencenot Squire
- Client marketingnot Squire
- Business growthnot Squire
- European compliancenot Squire
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Squire
- Booking fees of $1-3 per appointment add significant cost beyond subscription, increasing total cost of ownership
- Limited to barbershops and beauty salons; not suitable for other service industries
- Walk-in and waitlist features only available on higher-tier plans, limiting functionality for drop-in appointments
- POS system tightly integrated; cannot use with alternative payment processors or systems
- Customer data locked into Squire platform with limited export options
Belliata
- An archive capture of belliata.com/pricing from 11 December 2023 shows a Free plan (forever, no cost) as one of the named tiers, but the paid tier prices rendered as unreadable/broken text in the captured HTML so no paid figure can be quoted
Pricing, plan by plan
Squire
$30/monthNo published plan breakdown. See the Squire review.
Belliata
Free- FreeFree
- Online booking
- Calendar management
- Basic client management
- Professional$39/month
- All Free features
- Marketing tools
- Advanced analytics
Which should you pick?
Choose Squire if
- You need walk-in queue.
- You work on Web, Ios, Android.
- You also want point of sale.
Choose Belliata if
- You need calendar management.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want client database.
Questions people ask
- Is Squire or Belliata better?
- Neither clearly leads. Squire starts at $30/month and Belliata at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Squire or Belliata?
- Belliata has a free tier; the other does not. Paid plans start at $30/month for Squire and Free for Belliata.
- Does Squire or Belliata run on more platforms?
- Both run on Web, Ios, Android, so platform support will not decide this one for you.
- Can I use Belliata for free?
- Yes. Belliata has a free tier, so you can try it without paying. Squire starts at $30/month.
- What is Squire best used for?
- Squire is most often used for barbershop management, walk-in handling, team payroll, client booking. Of those, barbershop management and walk-in handling are not what Belliata is typically brought in for.
- What can Squire do that Belliata cannot?
- Squire covers Walk-in queue, Point of sale, Team management, Instant payouts. Belliata covers Calendar management, Client database, Marketing automation, Staff management. Both handle Online booking, Business analytics, Instagram, SSL encryption.
Answered from the vendors’ own pages
Squire: What are Squire's pricing tiers?
Squire offers Pro plans starting at $30/month for independent barbers, Pro-Complete at $100/month for full shops, Executive tiers at $100-150/month, and Titan at $250/month. All include scheduling, POS, and customer management features.
SourceSquire: Does Squire charge booking fees?
Yes, Squire charges customers $1-3 per booking for online scheduling, in addition to the monthly subscription cost. This is a key cost factor beyond the base subscription.
SourceSquire: What integrations does Squire support?
Squire integrates with Square, QuickBooks, Google Calendar, and Stripe. It also offers an API for custom integrations and works with Zapier to connect to hundreds of other applications.
SourceSquire: What core features does Squire provide?
Squire includes online appointment scheduling, integrated POS system, customer relationship management, loyalty reward programs, promo codes, and automated text reminders.
SourceSquire: Does Squire support walk-in customers?
Yes, Squire supports walk-in booking through its waitlist feature, which is available on all plans except the basic Pro tier.
SourceSquire: Who founded Squire and how is it backed?
Squire was founded by Songe LaRon and Dave Salvant in 2016. The company raised $162M in funding as of February 2026 and achieved a $750M valuation in 2021.
Source