Software · head to head
RedTrack vs Alyce
The short version
- Only RedTrack has a free tier, so it costs nothing to try first.
- Each has a real cost: RedTrack the Builder plan at $69 per month includes 1 seat and 2M events, with ad spend sync only every 6 hours; Alyce acquired by Sendoso in February 2024 and the brand has since been absorbed, so it is no longer sold as a standalone product
- They diverge on capability: RedTrack covers Cookieless tracking, Alyce covers AI gift recommendations.
Where they differ
Only the attributes on which RedTrack and Alyce actually diverge.
Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (Unknown), founded (2015).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in RedTrack
- Cookieless tracking
- Multi-touch attribution
- Auto-optimization
- Fraud detection
- Team collaboration
- Google Ads
- TikTok
Only in Alyce
- AI gift recommendations
- Personal gifting
- Donation options
- Recipient research
- Engagement analytics
- Salesforce
- HubSpot
- Outreach
Both cover
- Web support
What people use each for
The jobs each tool is most often brought in to do.
RedTrack
- Tracking paid media and affiliate conversions across ad networksnot Alyce
- Server side conversion tracking for ecommerce storesnot Alyce
- Automating rules to pause or scale ad campaignsnot Alyce
Alyce
- affiliate marketing managementnot RedTrack
- Workflow automationnot RedTrack
- Reportingnot RedTrack
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
RedTrack
- The Builder plan at $69 per month includes 1 seat and 2M events, with ad spend sync only every 6 hours
- Events above the plan allowance are billed as overage, at $0.04 per 1,000 on Builder and Solo
- Data retention is 12 months on Builder and Solo and reaches 36 months only on the $833 per month Enterprise plan
- Read and write Ads Manager access is Enterprise only at base tier
- Scale Rules are a paid add on unless on Enterprise
- Setup assistance requires the Team plan or Agency plan
- The free ecommerce Relay plan covers 1 store, 1 user and basic conversion API only
- The Brand ecommerce plan is capped at 3 stores
Alyce
- Acquired by Sendoso in February 2024 and the brand has since been absorbed, so it is no longer sold as a standalone product
- alyce.com no longer resolves
Pricing, plan by plan
RedTrack
Free- FreeFree
- 100K events
- Basic tracking
- Community support
Alyce
On request- GrowthFree
- Custom pricing
- AI recommendations
- CRM integration
Which should you pick?
Choose RedTrack if
- You need cookieless tracking.
- You want to start without paying.
- You also want multi-touch attribution.
Questions people ask
- Is RedTrack or Alyce better?
- Neither clearly leads. RedTrack starts at Free and Alyce at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, RedTrack or Alyce?
- RedTrack has a free tier; the other does not. Paid plans start at Free for RedTrack and On request for Alyce.
- Does RedTrack or Alyce run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use RedTrack for free?
- Yes. RedTrack has a free tier, so you can try it without paying. Alyce starts at On request.
- What is RedTrack best used for?
- RedTrack is most often used for tracking paid media and affiliate conversions across ad networks, server side conversion tracking for ecommerce stores, automating rules to pause or scale ad campaigns. Of those, tracking paid media and affiliate conversions across ad networks and server side conversion tracking for ecommerce stores are not what Alyce is typically brought in for.
- What can RedTrack do that Alyce cannot?
- RedTrack covers Cookieless tracking, Multi-touch attribution, Auto-optimization, Fraud detection. Alyce covers AI gift recommendations, Personal gifting, Donation options, Recipient research. Both handle Web support.