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Software · head to head

Openly vs Bold Penguin

O

Openly

Software

Customizable homeowners insurance sold only through independent agents

From
On request
Rated
-
Bold Penguin logo

Bold Penguin

Software

Business insurance marketplace for brokers

From
Free
Rated
-

The short version

  • Only Bold Penguin has a free tier, so it costs nothing to try first.
  • Each has a real cost: Openly available in only 24 states as of August 2026, with Nevada still listed as coming soon; Bold Penguin sold to brokers, carriers and MGAs rather than to the businesses buying insurance

Where they differ

Only the attributes on which Openly and Bold Penguin actually diverge.

Attributes where Openly and Bold Penguin differ
AttributeOpenlyBold Penguin
Starting priceOn requestFree
Pricing modelquotetransaction
Free tierNoYes
PlatformsWebWeb, Ios, Android
FoundedUnknown2019

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Openly

Nothing recorded that Bold Penguin does not also cover.

Only in Bold Penguin

  • Multi-carrier quoting
  • Instant quotes
  • Online binding
  • Customer portal
  • Commission tracking
  • Mobile app
  • API access
  • Reporting

What people use each for

The jobs each tool is most often brought in to do.

Openly

No use cases recorded yet. See the Openly review.

Bold Penguin

  • Routing and triaging commercial insurance submissionsnot Openly
  • Automating submission to bind through the Terminal platformnot Openly
  • Handling complex middle market submissions with SubmissionLinknot Openly
  • Policy checking with ClauseLinknot Openly

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Openly

  • Available in only 24 states as of August 2026, with Nevada still listed as coming soon
  • Policies are not sold directly to consumers; coverage must be obtained through an independent agent, as of August 2026

Bold Penguin

  • Sold to brokers, carriers and MGAs rather than to the businesses buying insurance
  • Pricing is not published

Pricing, plan by plan

Openly

On request

No published plan breakdown. See the Openly review.

Bold Penguin

Free
  • Broker AccessFree
    • Multi-carrier quotes
    • Instant quoting
    • Commission tracking

Which should you pick?

Choose Openly if

Nothing in the data separates Openly from Bold Penguin on the points above - pick on price and on how each one feels to use.

Choose Bold Penguin if

  • You need multi-carrier quoting.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want instant quotes.

Questions people ask

Is Openly or Bold Penguin better?
Neither clearly leads. Openly starts at On request and Bold Penguin at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Openly or Bold Penguin?
Bold Penguin has a free tier; the other does not. Paid plans start at On request for Openly and Free for Bold Penguin.
Does Openly or Bold Penguin run on more platforms?
Openly runs on Web. Bold Penguin runs on Web, Ios, Android.
Can I use Bold Penguin for free?
Yes. Bold Penguin has a free tier, so you can try it without paying. Openly starts at On request.
What can Openly do that Bold Penguin cannot?
Bold Penguin covers Multi-carrier quoting, Instant quotes, Online binding, Customer portal.

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