Software · head to head
Lytics vs Automate.io
The short version
- Only Automate.io has a free tier, so it costs nothing to try first.
- Each has a real cost: Lytics billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist; Automate.io no longer exists as a product. automate.io redirects to notion.com, which acquired the company and wound the integration service down
- They diverge on capability: Lytics covers Data collection, Automate.io covers Multi-step automations.
Where they differ
Only the attributes on which Lytics and Automate.io actually diverge.
| Attribute | Lytics | Automate.io |
|---|---|---|
| Starting price | $400/month | Free |
| Free tier | No | Yes |
| Platforms | Web | Web, Mobile |
| Founded | 2013 | 2014 |
Identical on both: pricing model (usage-based), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Lytics
- Data collection
- Audience segmentation
- Predictive analytics
- Personalization
- Real-time activation
- Analytics
- API access
- 100+ integrations
Only in Automate.io
- Multi-step automations
- Conditional logic
- Data mapping
- Error handling
- Scheduling
- Webhooks
- API integrations
- 500+ apps
Both cover
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Lytics
- Building unified customer profiles from behavioural and marketing datanot Automate.io
- Segmenting audiences and syncing them to marketing destinationsnot Automate.io
Automate.io
- Workflow Automationnot Lytics
- Data Integrationnot Lytics
- Process Automationnot Lytics
- App Integrationnot Lytics
- API Connectivitynot Lytics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Lytics
- Billed in credits where one credit is an update to a user profile, so the bill tracks how often profiles change rather than how many exist
- Most inbound events consume a full credit each, and Cloud Connect sync events consume half a credit per updated row
- The free Developer tier is capped at 2M monthly credits and 10 domains
- The Growth plan is $500 a month for 5M credits, with additional credits at $500 per 10M
- Enterprise begins above 10M credits and is quoted rather than published
Automate.io
- No longer exists as a product. automate.io redirects to notion.com, which acquired the company and wound the integration service down
- Existing automations were not portable to Notion, so users had to rebuild elsewhere
Pricing, plan by plan
Lytics
$400/month- Professional$400/month
- Core CDP features
- Advanced$1200/month
- Advanced personalization
- Priority support
- Enterprise$3000/month
- Custom solutions
- Dedicated support
Automate.io
Free- FreeFree
- 250 tasks/month
- 2 automations
- Starter$15/month
- 5000 tasks/month
- Unlimited automations
- Email support
- Professional$50/month
- Unlimited tasks
- Priority support
- Advanced features
Which should you pick?
Choose Automate.io if
- You need multi-step automations.
- You want to start without paying.
- You work on Web, Mobile.
- You also want conditional logic.
Questions people ask
- Is Lytics or Automate.io better?
- Neither clearly leads. Lytics starts at $400/month and Automate.io at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Lytics or Automate.io?
- Automate.io has a free tier; the other does not. Paid plans start at $400/month for Lytics and Free for Automate.io.
- Does Lytics or Automate.io run on more platforms?
- Lytics runs on Web. Automate.io runs on Web, Mobile.
- Can I use Automate.io for free?
- Yes. Automate.io has a free tier, so you can try it without paying. Lytics starts at $400/month.
- What is Lytics best used for?
- Lytics is most often used for building unified customer profiles from behavioural and marketing data, segmenting audiences and syncing them to marketing destinations. Of those, building unified customer profiles from behavioural and marketing data and segmenting audiences and syncing them to marketing destinations are not what Automate.io is typically brought in for.
- What can Lytics do that Automate.io cannot?
- Lytics covers Data collection, Audience segmentation, Predictive analytics, Personalization. Automate.io covers Multi-step automations, Conditional logic, Data mapping, Error handling. Both handle Cloud deployment, Web support.