Software · head to head
Hippo vs Better Agency
B
Better Agency
Software
Agency management for digital-first agencies
- From
- $199/month
- Rated
- -
The short version
- Each has a real cost: Hippo no premium figures are published; the site names only Basic and Enhanced coverage tiers and routes every quote through comparing personalized rates from over 70 carrier partners rather than Hippo's own underwriting; Better Agency better Agency's own vendor domain is betteragency.io, not betteragency.com as listed in the catalogue; betteragency.com is an unrelated web design firm (archived pricing captured at 4 April 2025)
- They diverge on capability: Hippo covers Personalized quotes, Better Agency covers Policy management.
Where they differ
Only the attributes on which Hippo and Better Agency actually diverge.
| Attribute | Hippo | Better Agency |
|---|---|---|
| Starting price | On request | $199/month |
| Pricing model | quote | subscription |
| Founded | 2015 | 2018 |
Identical on both: free tier (No), platforms (Web, Ios, Android), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Hippo
- Personalized quotes
- Digital policy management
- 24/7 customer support
- Smart home integrations
- Claims support
- Customizable coverage
- Instant policy changes
- Smart home devices
Only in Better Agency
- Policy management
- Client portal
- Workflow automation
- Reporting
- Document management
- API access
- Integration library
- Zapier
Both cover
- Mobile app
- Mobile app
- Data encryption
- Cloud deployment
- Web support
- Ios support
- Android support
- English language support
What people use each for
The jobs each tool is most often brought in to do.
Hippo
- Comparing home insurance quotes across multiple carrier partnersnot Better Agency
- Bundling home coverage with auto, flood, pet or landlord add on policiesnot Better Agency
Better Agency
- Automationnot Hippo
- Customer engagementnot Hippo
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Hippo
- No premium figures are published; the site names only Basic and Enhanced coverage tiers and routes every quote through comparing personalized rates from over 70 carrier partners rather than Hippo's own underwriting
Better Agency
- Better Agency's own vendor domain is betteragency.io, not betteragency.com as listed in the catalogue; betteragency.com is an unrelated web design firm (archived pricing captured at 4 April 2025)
- Base plan is $149 USD monthly and includes only 3 users; each additional user costs $35 USD per month on top (archived pricing page, 4 April 2025)
- Paying annually is required to get a 10 percent discount off the monthly rate, with no other discount tier published (archived pricing page, 4 April 2025)
Pricing, plan by plan
Hippo
On request- Essential$undefined/month
- Dwelling coverage
- Personal property
- Liability protection
Better Agency
$199/month- Starter$199/month
- Policy management
- Client portal
- Automation
Which should you pick?
Choose Hippo if
- You need personalized quotes.
- You work on Web, Ios, Android.
- You also want digital policy management.
Choose Better Agency if
- You need policy management.
- You work on Web, Ios, Android.
- You also want client portal.
Questions people ask
- Is Hippo or Better Agency better?
- Neither clearly leads. Hippo starts at On request and Better Agency at $199/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Hippo or Better Agency?
- Hippo starts at On request and Better Agency at $199/month.
- Does Hippo or Better Agency run on more platforms?
- Both run on Web, Ios, Android, so platform support will not decide this one for you.
- What is Hippo best used for?
- Hippo is most often used for comparing home insurance quotes across multiple carrier partners, bundling home coverage with auto, flood, pet or landlord add on policies. Of those, comparing home insurance quotes across multiple carrier partners and bundling home coverage with auto, flood, pet or landlord add on policies are not what Better Agency is typically brought in for.
- What can Hippo do that Better Agency cannot?
- Hippo covers Personalized quotes, Digital policy management, 24/7 customer support, Smart home integrations. Better Agency covers Policy management, Client portal, Workflow automation, Reporting. Both handle Mobile app, Mobile app, Data encryption, Cloud deployment.