Marketing & Analytics · head to head
Datorama vs Convert
Datorama
Marketing & Analytics
Marketing analytics and insights platform
- From
- $1500/month
- Rated
- -
Convert
Marketing & Analytics
A/B testing platform for enterprises
- From
- $1000/month
- Rated
- -
The short version
- They diverge on capability: Datorama covers Multi-channel data consolidation, Convert covers A/B testing.
Where they differ
Only the attributes on which Datorama and Convert actually diverge.
Identical on both: free tier (No), user rating (Not yet rated), category (Marketing & Analytics).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Datorama
- Multi-channel data consolidation
- AI-powered insights
- Custom dashboards
- Automated reporting
- Predictive analytics
- Data blending
- Real-time monitoring
- Anomaly detection
Only in Convert
- A/B testing
- Multivariate testing
- Analytics
- API access
- SSL encryption
- Cloud deployment
- Web support
- English language support
Both cover
- Google Analytics
What people use each for
The jobs each tool is most often brought in to do.
Datorama
- Marketing analyticsnot Convert
- Performance monitoringnot Convert
- Campaign analysisnot Convert
- ROI measurementnot Convert
Convert
- A/B, split and multivariate testing on websitesnot Datorama
- Server-side experimentation and feature flaggingnot Datorama
- Personalising site content to visitor segmentsnot Datorama
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Datorama
Nothing recorded yet. See the Datorama review.
Convert
- Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
- Single Sign-On requires the Pro plan at $599 per month
- Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
- Phone support, change history and guided onboarding require Pro
- The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
- The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
- Listed prices exclude VAT, GST and other taxes, which are added at checkout
- Above 5 million monthly tested users there is no published rate
Pricing, plan by plan
Datorama
$1500/month- Growth$1500/month
- Up to 25 data sources
- Standard dashboards
- Basic insights
- Scale$3500/month
- Up to 100 data sources
- Advanced dashboards
- AI-powered insights
- Enterprise$undefined/month
- Unlimited data sources
- Custom integrations
- Dedicated support
Convert
$1000/month- Professional$1000/month
- A/B testing
- Analytics
- API access
Which should you pick?
Choose Datorama if
- You need multi-channel data consolidation.
- You work on Web, Mobile, Api.
- You also want ai-powered insights.
Questions people ask
- Is Datorama or Convert better?
- Neither clearly leads. Datorama starts at $1500/month and Convert at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Datorama or Convert?
- Datorama starts at $1500/month and Convert at $1000/month.
- Does Datorama or Convert run on more platforms?
- Datorama runs on Web, Mobile, Api. Convert runs on Web.
- What is Datorama best used for?
- Datorama is most often used for marketing analytics, performance monitoring, campaign analysis, roi measurement. Of those, marketing analytics and performance monitoring are not what Convert is typically brought in for.
- What can Datorama do that Convert cannot?
- Datorama covers Multi-channel data consolidation, AI-powered insights, Custom dashboards, Automated reporting. Convert covers A/B testing, Multivariate testing, Analytics, API access. Both handle Google Analytics.